The presentation should be in a multi-media format based on an individual basis. This video will be uploaded to Moodle 14/1/20. You can use other visual aids as well, such as mocked-up product/packaging,3D printing, modelling, photos, post-its and so on. The presentation should be professional, engaging, academically rigorous and demonstrate the effective use of presentation techniques. The presentation is an opportunity for you to provide detail regarding the business plan that you have for your new idea along with your underlying thinking. Your 10 minute individual presentation should include information on (but not limited to);
Detail on the Design Thinking process – each stage to identify-
?the issue you are going to solve,
?the research you carried out,
?the ideas you came up with and which one you chose to take forward and why
?the testing stage and feedback
?what do you intend, if anything, to do with your idea in the future
The ‘Deep Dive’ is a practical activity that all students take part in in order to exercise their design thinking and critically review their ideas. This means that the assessment will involve you in generating ideas and is concerned as much with the ‘result’ as the process behind. The process of design thinking takes place across 6 iterative stages, which will allow you to in a wide range of tasks and activities involved in launching a new innovative idea.
Your references page will not be included in the word count, but inline citations used in the main body of the assignment (e.g. Smith and Jones (2010) identified that…) will be included in the word count.
You are required to declare the number of words used in your assignment. If you produce less than or exceed the stipulated word count by more than 10%, a deduction of the mark awarded will be made to reflect that you have not met the assessment requirements.
RESIT – to include a reflective account – 500 words – of how you have improved this submission compared to the first submission.
Your report should be submitted online through TurnitIn via the link provided in the Assessment area of the module’s Moodle site. Hard copy submissions will not be accepted. Please follow the University policy regarding online submission and submitting assignments on time (see Page 1).
You should also submit your work through the ‘test’ Turnitin to ensure you abide by the rules on plagiarism. You should attach the assessment feedback form together with the marking criteria to your work before submitting for marking.
2.3 Formatting and presentation
The assignment should be word-processed and double line spaced. Use of bullet points should be avoided or used sparingly
Use Arial size 11 point for your assignments, full justified
Each page should be numbered except for the contents pages (if any)
Presentation must be formal in language and style and must adhere to the structure given above.
All work should be referenced using the Harvard format - there are handouts available online at the library website and are available as hard copy in the library if you are unsure of this.
Do not use popular websites like Wikipedia, Google or Yahoo – the former is not peer assessed and the work is not always reliable and the later are search engines.
Use textbooks and journal articles (newspaper articles may at times be acceptable). You should however, make more reliance on journal articles as these are peer reviewed and are often more recent than text books. If you are to use text books, these should be the latest, so it is important to check whether you have the latest edition.
Citations should be used very minimally and in limited circumstances, you may reference lecture material such as handouts and presentation slides.