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Online Presence Report - Analysis and Recommendations

Assessment Task

Assessment Task

Develop a digital business consultancy report for an organisation. The consultancy report should focus on analysing and providing insights into the organisation’s Website and Customer Relationship management (CRM) strategies online. Firstly, you are to select a company which is present online, or a list of companies will be given you by the tutor, from which you can select a company. Secondly, using the assessment 2 template document provided on BREO, complete various sections of the report. specifically. Focusing on assessing the selected company’s online presence on various online channels, such as website, social media platforms etc. further analysing various insights into company’s CRM strategies. Third, providing recommendations for the company in a form of actions to be taken by the company.

Specific Instructions

-You are expected to do much background reading from textbooks and other academic journal articles as well as conduct adequately research evidence to support your review, synthesis and discussion.

-The report should be word-processed, the length of your critique and quantitative data. Please state the number of words using Word Count function at the end of your report.

-Show an adequate understanding of concepts related to Internet marketing/electronic customer relationship management.

-Apply these concepts in a website/e-commerce presence analysis with at least a satisfactory level of providing recommendations for improving the Internet marketing/electronic customer relationship management of this website.

We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

Your assignment tests your application of learning in the Unit. In delivering the assessment you will undertake activities which are designed to develop your skills, which will provide relevant evidence for your assignment submission. You apply your knowledge and learning in writing a formal business report. The learning in your lectures and seminar activity all inform your preparation for writing the assignment.

Application of theory that informs the competitor analysis

-Apply these concepts in a website/e-commerce presence analysis.

-A good use of available sources. Some attempt at evaluating literature.

-A commendable range of literature used. The answer demonstrates appreciation of its appropriateness.

-An excellent range of literature, demonstrating a comprehensive consideration of the academic issues.

Discussion of actual analytical data

-Providing recommendations for improving the Internet marketing/electronic customer relationship management of the chosen website.

-A good range of relevant observations, which are clearly based on relevant data. Good conclusions drawn. Good analysis of raw data, which is well presented in the appendices.

-A very good range of very pertinent observations, which are very well linked to actual data. Very good conclusions. Very good data analysis, which is very well presented in the appendices. Very good and appropriate conclusions.

-An excellent choice of analytical data used for the analyses. Demonstrates the student’s ability to synthesise data and use this data to provide valid insights. Very interesting – maybe even original – conclusions drawn from very high-quality and relevant data.

-Produce a report with headings and formal format and evidence critical reasoning using Harvard Style of Referencing.

-Good presentation with a good range of references. Reference style and reference list of good quality.

-Excellent report, very well written, presented and referenced. Excellent format and style of referencing and reference list.

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