Digital Business Consultancy Report: Analysis of organization’s website and customer relationship

You are required to develop a digital business consultancy report for an organisation.

The consultancy report should focus on analysing and providing insights into the organisation’s website and customer relationship management strategies online.

Firstly, you are to select a company which is present online, or a list of companies will be given you by the tutor, from which you can select a company.

Secondly, using the assessment template document provided on breo, complete various sections of the report. specifically. Focusing on assessing the selected company’s online presence on various online channels, such as website, social media platforms etc. further analysing various insights into company’s crm strategies.

Third, providing recommendations for the company in a form of actions to be taken by the company.

• You are expected to do much background reading from textbooks and other academic journal articles as well as conduct adequately research evidence to support your review, synthesis and discussion.The report should be word-processed.

• Show an adequate understanding of concepts related to Internet marketing/electronic customer relationship management

Your assignment tests your application of learning in the Unit. In delivering the assessment you will undertake activities which are designed to develop your skills, which will provide relevant evidence for your assignment submission. You apply your knowledge and learning in writing a formal business report. The learning in your lectures and seminar activity all inform your preparation for writing the assignment.