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Digital Business Consultancy Report for an Organisation

You are required to develop a digital business consultancy report for an organisation.

The consultancy report should focus on analysing and providing insights into the organisation’s Website and Customer Relationship management (CRM) strategies online.

Firstly, you are to select a company which is present online, or a list of companies will be given you by the tutor, from which you can select a company.

Secondly, using the assessment 2 template document provided on BREO, complete various sections of the report. specifically. Focusing on assessing the selected company’s online presence on various online channels, such as website, social media platforms etc. further analysing various insights into company’s CRM strategies.

Third, providing recommendations for the company in a form of actions to be taken by the company

  • Note:Discussion should solely be based on the data gathered about the selected company but the analyses must be accompanied by academic literature, theories, frameworks and concepts relevant to the discussion.

Specific Instructions

  • You are expected to do much background reading from textbooks and other academic journal articles as well as conduct adequately research evidence to support your review, synthesis and discussion.
  • Reference style must follow Harvard Reference Systems, e.g. EJIS style (European Journal of Information Systems). The university library web site has “A guide to academic referencing”
  • The report should be word-processed, the length of your critique should be around 1200 words (± 10%) and quantitative data. Please statethe number of words using Word Count function at the end of your report.  

General Information

This is an individual assessment.

  • Each student must only submit an e-copy online using ONLY BREO’s Please follow the instructions provided in BREO’s “Assignment” folder. Your work will NOT be assessedif you failed to submit a copy online.
  • Note: Your e-copy submissions must contain the full report, i.e. front page, content, and references. And you must use full Harvard referencing.
  • You will be marked as fail if you have missed the deadline for online submission.
  • Your assignment will be scanned by a plagiarism detecting tool (turnitin). Any attempt of plagiarising your work will be detected and penalised.
  • Do not include any elements that have been submitted or marked in previous submissions without correct referencing. To use chunks of work previously submitted is considered to be self-plagiarism.
  • Your assignment must be a piece of personal and genuine work. If suspected with plagiarism, fabrication, impersonation, or any other forms of academic offence, a viva will be conducted prior to the disciplinary action.
  • Any student, which fails to follow above specifications will NOT be assessed.

What do I need to do to pass? (Threshold Expectations from UIF)

Assessment 002

  • Show an adequate understanding of concepts related to Internet marketing/electronic customer relationship management
  • Apply these concepts in a website/e-commerce presence analysis with at least a satisfactory level of providing recommendations for improving the Internet marketing/electronic customer relationship management of this website

    How do I produce high quality work that merits a good grade?

  • We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

    How does assignment relate to what we are doing in scheduled sessions?

  • Your assignment tests your application of learning in the Unit. In delivering the assessment you will undertake activities which are designed to develop your skills, which will provide relevant evidence for your assignment submission. You apply your knowledge and learning in writing a formal business report. The learning in your lectures and seminar activity all inform your preparation for writing the assignment.

    How will my assignment be marked?

    Your assignment will be marked according to the threshold expectations and the criteria on the following page.

    You can use them to evaluate your own work and consider your grade before you submit.

    3rd Class – 40-49%

    Lower 2nd – 50-59%

    Upper 2nd – 60-69%

    1st Class – 70%+

    Application of theory that informs the competitor analysis


    Apply these concepts in a website/e-commerce presence analysis

    A good use of available sources. Some attempt at evaluating literature

    A commendable range of literature used. The answer demonstrates appreciation of its appropriateness

    An excellent range of literature, demonstrating a comprehensive consideration of the academic issues

    Discussion of actual analytical data


    Providing recommendations for improving the Internet marketing/electronic customer relationship management of the chosen  website

    A good range of relevant observations, which are clearly based on relevant data. Good conclusions drawn. Good analysis of raw data, which is well presented in the appendices. Good conclusions.

    A very good range of very pertinent observations, which are very well linked to actual data. Very good conclusions. Very good data analysis, which is very well presented in the appendices. Very good and appropriate conclusions.

    An excellent choice of analytical data used for the analyses. Demonstrates the student’s ability to synthesise data and use this data to provide valid insights. Very interesting – maybe even original – conclusions drawn from very high-quality and relevant data

    Presentation and referencing (20%)

    Produce a report with headings and formal format and evidence critical reasoning using Harvard Style of Referencing

    Good presentation with a good range of references. Reference style and reference list of good quality

    The report is very well presented and written. Very well referenced throughout

    Excellent report, very well written, presented and referenced. Excellent format and style of referencing and reference list

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