Creating a Proper Entrepreneurial Architecture for Corporate Innovation and Entrepreneurship

Critical Analysis of the Agency in Respect of Creativity and Innovation, Entrepreneurship and Change

1. Orient the reader

Creating a proper entrepreneurial architecture to facilitate corporate innovation and entrepreneurship to gain a sustainable competitive advantage. How important it is to promote innovation, creativity and corporate entrepreneurship in an organisation

2. Purpose of the assignment  

Critically evaluate how supportive is the Culture and climate and leadership to promote creativity, innovation and entrepreneurship at the agency.  Also examines the readiness for change of the organization to create a conducive environment to support creativity, innovation, and entrepreneurship

3. Summary of key findings

What you have found in your conclusion. What sort of a climate/culture, leadership and readiness for change at the agency (conclusions)

4. Summary of key implications

Learning points (recommendations)

Executive summary

Introduction

Critical analysis of the agency in respect of creativity and innovation, entrepreneurship and change

Critical analysis of climate and culture to support corporate innovation and entrepreneurship at the agency

Critical analysis of leadership for creativity innovation and entrepreneurship at the agency

Critical analysis of readiness for change at the agency

Conclusion

Recommendations

References

Introduction (350 words)

Background of the study - What do you want to create in the organization, establish an effective entrepreneurial architecture (References) 2 to 3 definitions interconnected. Showing the importance of the area of study. Link culture/climate, leadership, and readiness for change to create an effective CIE. How important is creativity and innovation in the context of today (VUCA), 4th industrial revolution?

The agency - Brief of the company

What is the issue with the organization? Functional silo’s, Creatives are identified as heroes etc. How effective is their culture, leadership and how ready are they too change. Issues, internal crisis, evaluation

Objective - Therefore we have to evaluate the climate, leadership and readiness to change

Outline - 6 sections etc

Critical analysis of the agency in respect of creativity and innovation, entrepreneurship and change

What is entrepreneurial architecture and it’s pillars, role they play. Reference model - Burn 2020 model. Focus on climate/culture, leadership and readiness to change

Critical analysis of climate and culture to support corporate innovation and entrepreneurship at the agency

What is organizational culture? Whittington 2008, Lowernberg 2009 (barriers that can block) How important is it for CIE

Culture related models - Cultural web, Schein model, Burns 2020 - Week 4 materials

Analyze the agency

What is climate?

Models - Amabile and isaksen, integrated model by pauline

Analysis

Critical analysis of leadership for Corporate innovation and entrepreneurship at the agency

Amabile 1998 How supportive is leadership - Harvard paper - Week 5 Pauline ‘hard truth about innovative culture’. Action centric leadership model Adair 1973. Ambidextrous - 3 articles (Read 4 articles)

Critical analysis of readiness for change at the agency

What is change?

How important is it to have a proper change management strategy

How important is readiness for change?

Models - Kiled scope Kaleidoscope, Lewins 3 stage model (Further developed by David 1987, Beer 2004), Koters 8 step model

Conclusion (350 words) - no citations

Challenges in terms of culture, climate, leadership and readiness for change

Route causes for these challenges

How important it is to address these challenges, what happens if not?

Recommendations (200-250 words) - Citations

Using theoretical models - Summarise if already included in analysis