Intercultural Communication in Business: Understanding Different Cultural Frameworks

1Demonstrate the following knowledge and understanding

·Identify and define the different value and belief systems present across cultures through cultural profiling and self-construal.

2Demonstrate the following skills and abilities

·Demonstrate your understanding of different cultural frameworks and strategies used in intercultural communication by applying theories to practice in variety of intercultural business interactions.   

What am I required to do in this assignment?

There will be two examples of intercultural incidents (small case studies); these are examples of different behavioural and communication problems. You are asked to apply your understanding of relevant theories, frameworks and ideas and propose solutions to demonstrate the extent of your intercultural awareness in different business interactions. All theories and frameworks should be referenced correctly using the Harvard system.

CHOOSE ONLY ONE (OUT OF 1, 2,) TO DISCUSS. Apply your understanding of relevant theories, frameworks and ideas and propose solutions to demonstrate the extent of your intercultural awareness in different business interactions.

Frank McDougal had been chosen to set up a branch office of his engineering consulting firm in Seoul, Korea. Although the six engineering consultants who would eventually be transferred to Seoul were Americans, Frank was interested in hiring local support staff. He was practically interested in hiring a local person with excellent accounting skills to handle the company’s books. He was confident that he would be able to find the right person for the job because his company was prepared to offer an excellent salary and benefits package. After receiving what he considered to be several excellent leads from a friend at the Rotary Club, he was surprised to be turned down by all four prospective candidates. They were very appreciative of being considered for the position, but all preferred to stay with their current employer. Frank just couldn’t understand why all fzr of these Koreans chose to pass up an increase in salary and fringe benefits.

·Where did Frank go wrong?

·How could you help Frank better understand this cross-cultural problem?

·Use intercultural theories to explain it and support your discussion.

·What would be your advice to Frank?

Several months after beginning sales efforts in China, Anna, a German manager, was discussing her new job challenges with a friend. At first, she had been charmed by the Chinese, especially by the fact that they were so nice. But now she is wondering if they are perhaps too nice. “For example,” Anna said to her friend, “I can never get clear feedback from the Chinese people I supervise. If I ask for their help in solving a problem, they always start by saying, ‘This is just a suggestion, but….’ And if I ask for input during a meeting, they will very rarely make negative statements. Isn’t the idea to get all the pros and cons out on the table so that we can discuss things objectively? I think this politeness is going a little too far! What’s going on?”

·Where did Anna go wrong?

·How could you help Anna better understand this cross-cultural problem?

·Use intercultural theories to explain it and support your discussion.

·What would be your advice to Anna?

What do I need to do to pass? (Threshold Expectations from UIF)

In order to pass Assessment 1 you will need to:

·Compare and contrast different cultural frameworks

·Demonstrate how these frameworks can be applied to understand different interpersonal interactions in business situations

·Apply intercultural communication theories to practice in various business situation

How do I produce high quality work that merits a good grade?

We will be filling this section in together in class on Click or tap to enter a date. make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

How does this assignment relate to what we are doing in scheduled sessions?

This assessment provides a grounding in the intercultural frameworks relevant to international business environment.  Mainly it will involve frameworks related to communication, homogeneity versus diversity, tradition and change, dimensions of culture and so on. The frameworks are discussed in scheduled classes.