TAL015-3 Tourism Destination Development

1. Critically review, analyse and report on international tourism destinations based in urban, rural or coastal settings, gaining a critical perspective and understanding of development issues.
2. Critically evaluate and make recommendations on tourism destination development plans for current and emerging international tourist locations.

What am I required to do in this assignment?

Using your evaluation from assessment 1, and any additional research, you should identify the gaps in the current tourism offering for your selected destination; e.g. resource deficits, diverse market segments to attract, unused or misused resources, seasonality.

You must prepare a written pitch that presents a critical assessment of how best to develop tourism in the area; ensuring the destination maintains its competitive advantage in relation to neighbouring destinations.

Your pitch should address the areas of weakness and opportunity to provide a detailed strategy for how you would propose developing tourism in the area. For example, you could include; any additional resources that might be required, resources or assets that have the potential to be used, new target markets and types of tourism to be developed.

You must also provide a mind-map to evidence how you constructed your ideas; this mind-map is to be submitted as an Appendix to your report.

What do I need to do to pass? (Threshold Expectations from UIF)

In order to pass Assessment 2 you will need to:

• Provide researched-informed factors central to tourism destination development plans in contemporary or emerging tourist locations.
• Develop a vision statement for a destination
• Present strategies relevant to the development of a tourism destination  

How do I produce high quality work that merits a good grade?

We will be filling this section in together in class on Click or tap to enter a date. Make sure you have downloaded/printed out the Assignment Brief and bring it to the session with you.

How does this assignment relate to what we are doing in scheduled sessions?

We will be discussing topics that are relevant to the assessment every week and therefore attendance is crucial to enable you to explore these topics and engage with your tutors on how best to tackle this assessment.

How will my assignment be marked?

Your assignment will be marked according to the threshold expectations and the criteria on the following page.

You can use them to evaluate your own work and consider your grade before you submit.

Identify and assess relevant resources for the development of tourism in a destination.  There is little evidence of critical appraisal of ideas and concepts.   Identify and attempt to critically assess resources for the development of tourism in a destination.  There is some evidence of critical appraisal of ideas and concepts but not consistent throughout.

Review and evaluate relevant data relating to tourism destination development of a destination.  Adequate but limited breadth and depth of argument and interpretation shown.  Mostly descriptive in nature.

There is an attempt to review and evaluate relevant data relating to tourism destination development of a destination.  Sufficient evidence of evaluation and development of argument but not always consistent.  Mostly descriptive in nature but there is reasonable evidence of evaluation of concepts and/or applications.