Explaining the Nature and Importance of Marketing Mix in the Contemporary Business Context

Learning Outcomes Assessed

Learning Outcomes Assessed:

LO1: Demonstrate a knowledge and understanding of the marketing process in the contemporary business context.

LO2: Demonstrate understanding of the concept of the marketing mix and explain how this is employed when developing a new product/service.

Assessment Brief:

Using relevant examples, you will explain the nature and importance of the marketing mix within the marketing process.  

You will be required to discuss how the marketing mix and other key marketing theory can impact the success of marketing activity with particular reference to customer satisfaction.

You should present your report professionally using Ariel 12 pt font size and include the following sections: -

-Cover page

-Contents index

-Introduction

-Main Body

You should submit your report using Turnitin on moodle by submission deadline day (No later than 23:59).

Specific Assessment Criteria:

Minimum Secondary Research Source Requirements:

Level HE4 - It is expected that the Reference List will contain between five and ten sources. As a MINIMUM the Reference List should include one refereed academic journal and three academic books.

Expertly addresses the assumptions of the title and/or the requirements of the brief.

Demonstrates an exceptional knowledge/understanding of theory and practice for this level through the identification and analysis of the most important issues. Makes exceptional use of appropriate arguments and/or theoretical models.

Presents an analysis of the material resulting in clear, logical and original conclusions.

Addresses the assumptions of the title and/or the requirements of the brief.

Demonstrates an excellent knowledge/understanding of theory and practice for this level through the identification and summary of the most important issues. Makes creative use of appropriate arguments and/or theoretical models.

Addresses most of the assumptions of the title and/or the requirements of the brief.

Demonstrates a very good knowledge/understanding of theory and practice for this level through the identification and summary of key issues. Uses sound arguments or theoretical models.

Some issues and theoretical models expressed in simplistic terms.

Conclusions are fairly clear and logical.

Presents basic arguments, but focus and consistency lacking in places. Some issues may lack clarity, and/or theoretical models expressed in simplistic terms.

Conclusions are not always clear or logical.

Limited arguments, which lack clarity in places.

Conclusions are neither clear nor logical.