Big Data Analysis: Principles, Techniques and Business Applications

Learning Outcomes Assessed:

LO1: Identify different types of data and understand principles, challenges and techniques of big data analysis.

LO2: Explain how Big Data can be used to support business objectives and functions.

Assessment Brief:

This assignment requires you to complete the followings:

1.Create a A2 size poster to present findings of research focusing on the below specific tasks:

• What big data is and the characteristics of big data?
• The challenges of big data analytics; and the techniques that are currently available to analysis big data
• How Big Data technology could support business, please use examples wherever necessary.

2.Submit a 1500-word paper to summarise the main research findings.

Secondary Research Level HE4 - It is expected that the Reference List will contain between five and ten sources. As a MINIMUM the Reference List should include one refereed academic journal and three academic books

Additional Submission Instructions:

You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle page. The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.

You will be able to upload drafts of your written work into turn-it-in as many times as you wish before the deadline.

You will not be able to overwrite the final submission after the deadline. You can only submit a single file.

Advice:

• Do not cut and paste phrases or paragraphs from published sources. You should seek to use your own words to explain concepts and theory.
• If you wish to refer to specific quotes from published sources, then you must use full Harvard presentation.
• Do not share work with other students.

Specific Assessment Criteria: (See Page 3 for General Assessment Criteria)

Excellent (70%+): Both the poster and oral presentation will be to a high standard. It will demonstrate an excellent understanding of the subject. The accompanying paper clearly summarises the main findings of the research and is produced to a high standard. Referencing and research will be excellent and used effectively throughout to support your arguments.

Very Good (60-69%): Both the poster and briefing paper will be to a very good standard. It will demonstrate an excellent understanding of the subject. The accompanying paper clearly summarises the main findings of the research and is produced to a high standard. Referencing and research will be very good and used effectively throughout to support your arguments.

Good (50-59%): Both the poster and briefing paper will be to a good standard. It will demonstrate a good understanding of the subject. The accompanying paper summarises the main findings of the research and is produced to a good standard. Referencing and research will be good.

Satisfactory (40-49%): Both the poster and briefing paper will be to a satisfactory standard. It will demonstrate a satisfactory understanding of the subject. The accompanying paper summarises some findings of the research and is produced to a satisfactory standard. Satisfactory use of various academic sources and application to theory is evident. Only the minimum of 5 sources has been provided, with at least one academic text and two academic journals included. 

Unsatisfactory (1-39%): Students who do not meet the requirements of a pass grade (40% or above) will not successfully complete the assessment activity.