Big Data: Character. - Challenges - Techniques & Business Apps.

Big Data Analysis: Characteristics, Challenges, Techniques, and Business Applications

Answered

Learning Outcomes Assessed

Learning Outcomes Assessed:

LO1: Identify different types of data and understand principles, challenges and techniques of big data analysis.

LO2: Explain how Big Data can be used to support business objectives and functions.

Assessment Brief:

This assignment requires you to complete the followings:

Create a A2 size poster to present findings of research focusing on the below specific tasks:

1. What big data is and the characteristics of big data?

2. The challenges of big data analytics; and the techniques that are currently available to analysis big data

3. How Big Data technology could support business, please use examples wherever necessary.

4. You are required to submit a soft copy via “Turn-it-in UK” on the module Moodle page. The software will allow you to check your work against other material on the internet. It will also compare your work against other students work.

5. You will be able to upload drafts of your written work into turn-it-in as many times as you wish before the deadline.

6. You will not be able to overwrite the final submission after the deadline. You can only submit a single file.

Advice:

1. Do not cut and paste phrases or paragraphs from published sources. You should seek to use your own words to explain concepts and theory.

2. If you wish to refer to specific quotes from published sources, then you must use full Harvard presentation.

3. Do not share work with other students.

Specific Assessment Criteria: (See Page 3 for General Assessment Criteria)

a. Excellent (70%+): Both the poster and oral presentation will be to a high standard. It will demonstrate an excellent understanding of the subject. The accompanying paper clearly summarises the main findings of the research and is produced to a high standard. Referencing and research will be excellent and used effectively throughout to support your arguments.

b. Very Good (60-69%): Both the poster and briefing paper will be to a very good standard. It will demonstrate an excellent understanding of the subject. The accompanying paper clearly summarises the main findings of the research and is produced to a high standard. Referencing and research will be very good and used effectively throughout to support your arguments.

c. Good (50-59%): Both the poster and briefing paper will be to a good standard. It will demonstrate a good understanding of the subject. The accompanying paper summarises the main findings of the research and is produced to a good standard. Referencing and research will be good.

d. Satisfactory (40-49%): Both the poster and briefing paper will be to a satisfactory standard. It will demonstrate a satisfactory understanding of the subject. The accompanying paper summarises some findings of the research and is produced to a satisfactory standard. Satisfactory use of various academic sources and application to theory is evident. Only the minimum of 5 sources has been provided, with at least one academic text and two academic journals included.

e. Unsatisfactory (1-39%): Students who do not meet the requirements of a pass grade (40% or above) will not successfully complete the assessment activity

		Relevance	Knowledge	Argument/Analysis	Structure	Presentation	Written English	Research/Referencing
Class I (Exceptional Quality)	80%+	As for Class 1(70-79%) but exceptional work that makes a contribution to the development of knowledge and understanding in the subject area
Class I (Exceptional Quality)	70-79%	Directly relevant to title. Addresses most or all of the implications and assumptions of the title.	Demonstrates a comprehensive knowledge of theory and practice for this level. Demonstrates ability in the manipulation and transfer of subject material to demonstrate a solid understanding of the issues.	Makes creative use of appropriate arguments and/or theoretical models. Contains some distinctive or independent thinking. A comprehensive discussion of the material resulting in clear, logical conclusions.	Coherently articulated and logically structured. An appropriate format is used.	The presentational style & layout is correct for the type of assignment. Effective inclusion of figures, tables, plates (FTP).	A very well written answer with standard spelling and grammar. Style is clear, resourceful and academic.	All sources accurately cited in the text. A comprehensive reference list in Harvard Style is provided.
Class II/i (Very Good Quality)	60-69%	Directly relevant to title. Addresses some of the implications of the issues addressed by the title.	Demonstrates a sound knowledge of theory and practice for this level. Manipulates and transfers some material to demonstrate a clear grasp of the themes, questions and issues.	Uses appropriate arguments or theoretical models. Clear and valid discussion of the material. Clear, logical conclusions.	For the most part coherently articulated and logically constructed. An appropriate format is used.	The presentational style & layout is correct for the type of assignment. Effective inclusion of FTP.	Well written with standard spelling and grammar. Style is clear and academic.	All sources accurately cited in the text and an appropriate reference list in Harvard Style is provided.
Class II/ii (Good Quality)	50-59%	Generally addresses the title and its implications, but sometimes addresses irrelevant issues.	Demonstrates an adequate knowledge of theory and practice for this level, with evidence of an appreciation of its significance.	Provides a partly coherent argument, but lacking clear focus and consistency in places. Some issues lack clarity, or theoretical models expressed in simplistic terms. Conclusions are fairly clear and logical.	Adequate attempt at articulation and logical structure. An acceptable format is used.	The presentational style & layout is correct for the type of assignment. Inclusion of FTP but lacks selectivity.	Competently written with minor lapses in spelling and grammar. Style is readable and mainly academic.	Most sources accurately cited in the text and an appropriate reference list in Harvard Style is provided.
Class III (Satisfactory Quality)	40-49%	Some degree of irrelevance to the title. Superficial consideration of the issues.	Demonstrates limited knowledge of theory and practice for this level, with intermittent evidence of an appreciation of its significance.	A basic argument is evident but lacks clarity and coherence. Issues are only vaguely stated. Conclusions are not always clear or logical.	Some attempt at articulation and logical structure. An acceptable format is used.	The presentational style & layout is largely correct for the type of assignment. Inappropriate use of FTP or not used where clearly needed to aid understanding.	Generally competent writing although intermittent lapses in grammar and spelling pose obstacles for the reader. Style limits communication and tends not to be academic.	Some relevant sources cited. Some weaknesses in referencing technique.
Borderline Fail	35-39%	Some significant degree of irrelevance to the title is common. Only the most obvious issues are addressed at a superficial level and in unchallenging terms.	Demonstrates weaknesses in knowledge of theory and practice for this level, with little evidence of an appreciation of its significance.	Limited argument, which lacks clarity in places. Conclusions are neither clear nor logical.	Poorly structured. Lack of articulation. Format deficient.	For the type of assignment, the presentational style &/or layout is lacking. FTP ignored in text or not used where clearly needed.	Deficiencies in spelling and grammar makes reading difficult. Simplistic or repetitious style impairs clarity.	Limited sources and weak referencing.
Fail	<34%	Relevance to the title is intermittent or missing. The topic is reduced to its vaguest and least challenging terms.	Demonstrates a lack of basic knowledge of either theory or practice for this level, with little evidence of understanding.	Severely limited arguments. Lacks clarity. Conclusions are sparse.	Unstructured. Lack of articulation. Format deficient	For the type of assignment, the presentational style &/or layout is lacking. FTP as above.	Poorly written with numerous deficiencies in grammar, spelling, expression and style.	An absence of academic sources and poor referencing technique.