The Effect of Internal and External Environment on Organisational Strategy

Learning Outcome:

LO2: Evaluate external and internal environmental factors which impact on strategy

LO3: Critically review an organisation's strategic plan.

Assignment brief:

Provide a critical examination of the effect of the internal and external environment on the strategic process. Review the outcome of a change in the internal or external environment affecting a real organisation.

You should address the following issues:

1. An introduction including a definition of strategic management.

2. A critical assessment of the process used by organisations to determine their strategy.

3. A critical evaluation of the impact of internal and external environmental variation on organisational strategy.

4. A review of an organisation’s strategic plan (Business Plan), providing an action plan for the organisation on the basis of a change in either the internal OR external environment. . (The Business Plan should be included as an Appendix)

5. Write in a grammatically correct style and provide in text referencing throughout, including quotes, referenced according to the Harvard Referencing System. Provide a correctly formatted Reference List.

Secondary Research Level HE6 - It is expected that the Reference List will contain between fifteen to twenty sources. As a MINIMUM the Reference List should include three refereed academic journals and five academic books.

Assessment Preparation and Submission (see section 11 of the module guide for Guidelines on the Preparation and Submission of Assignments)

Additional Submission Instructions:

You are only required to submit a soft copy (essay only) via “Turn-it-in UK” on the module moodle page.

Assessment Criteria (see section 10 of the module guide for General Assessment Criteria)

Specific Assessment Criteria

First class: The essay will be to a high standard and will reflect the effective application of extensive reading. They will address the specific issues outlined in the assignment brief about Strategic Management theory and process. The essay will contain minimal errors in spelling and grammar and will be accessible to readers from a range of cultural and social backgrounds.

Second class: The essay will cover the salient points. The presentation will be clear and informative. The essay is well written and presented in a structured and readablestyle.

Third class: A reasonable attempt will be made to prepare and deliver the essay but will be under-developed and will not reflect effective teamwork. Fail: Students who do not meet the requirements of a third class grade will not successfully complete the assessment activity.