BSc Business Management Assignment: Strategic Management

` Course / Programme: BSc Business Management Module Code and Title: BMP 6002 Strategic Management Assignment Number: 1 Assignment Type: Essay (50%) Assignment Title: Strategic Management Assignment length : 25 00 Words Submission deadline: 3rd December 202 2 Learning Outcome : LO2: Evaluate external and internal environmental factors which impact on strategy LO3: Critically review an organisation's strategic plan . Assignment brief : Provide a critical examination of the effect of the internal and external environment on an organisation’s strategy (using the case study provided) . Review the outcome of a change in the internal or external environment providing YOUR r ecommendations in the form of an action plan . Your assessment is in 2 Parts: - Part 1. Using relevant theoretical models, y ou should address the following issues: 1. An introduction including a definition of strategic management . (10 Marks) 2. A critical evaluation of the impact of internal and external environment al variation on organisational strategy, (explaining how and why the strategic approach changes). (40 Marks) Part 2: 3. A review of the IMAKIC strategic plan (Business Plan), providing an action plan for the organisation on the basis of a change in either the internal OR external environment . (40 Marks) 4. Write in a grammatically correct style and provide in text referencing throughout, including quotes, referenced according to the Harvard Referencing System. Provide a correctly formatted Reference List. (10 Marks) Secondary Research Level HE 6 - It is expected that the Reference List will contain between fifteen to twenty sources . As a MINIMUM the Reference List should include three refereed academic journals and five academic books. Assessment Preparation and Submission (see section 11 of the module guide for Guidelines on the Preparation and Submission of Assignments) Additional Submission Instructions : You are only required to submit a soft copy (essay only) via “Turn -it-in UK” on the module moodle page. Assessment Criteria (see section 10 of the module guide for General Assessment Criteria) Specific Assessment Criteria First class: The essay will be to a high standard and will reflect the effective application of extensive reading. They will address the specific issues outlined in the assignment brief about Strategic Management theory and process . The essay will contain minimal errors in spelling and grammar and will be accessible to readers from a range of cultural and social backgrounds. Second class: The essay will cover the salient points . The presentation will be clear and informative. The essay is well written and presented in a structured and readable style. Third class: A reasonable attempt will be made to prepare and deliver the essay but will be under -developed and will not reflect effective teamwork. Fail: Students who do not meet the requirements of a third class grade will not successfully complete the assessment activity. % Relevance Knowledge Argument/Analysis Structure Presentation Written English Research/Referencing Class I (Exceptional Quality) 85- 100% Directly relevant to title. Expertly addresses the assumptions of the title and/or the requirements of the brief. Demonstrates an exceptional knowledge/understanding of theory and practice for this level. Demonstrates the ability to expertly identify and critically appraise the most important issues, themes and questions. Demonstrates originality in conceptual understanding. Makes exceptional us e of appropriate arguments and/or theoretical models. Presents an exceptional critical evaluation of the material results in clear, logical and insightful conclusions. Demonstrates distinctive or independent thinking. Coherently articulated and logically structured. An appropriate format is used. The presentational style & layout is correct for the type of assignment. Effective inclusion of figures, tables, plates (FTP). An exceptionally well written answer with standard spelling and grammar. Style is c lear, resourceful and academic. Sources accurately cited in the text. An extensive range of contemporary and relevant references cited in the reference list in the correct style. Class I (Excellent Quality) 70- 84% Directly relevant to title. Addresses the assumptions of the title and/or the requirements of the brief. Demonstrates an excellent knowledge/understanding of theory and practice for this level. Demonstrates the ability to identify and critically appraise the most important issues, themes and questions. Makes creative use of appropriate arguments and/or theoretical models. Demonstrates some distinctive or independent thinking. Presents an excellent critical evaluation of the material results in clear, log ical and illuminating conclusions. Coherently articulated and logically structured. An appropriate format is used. The presentational style & layout is correct for the type of assignment. Effective inclusion of figures, tables, plates (FTP). An excellently written answer with standard spelling and grammar. Style is clear, resourceful and academic. Sources accurately cited in the text. A wide range of contemporary and releva nt references cited in the reference list in the correct style. Class II/i (Very Good Quality) 60- 69% Directly relevant to title. Addresses most of the assumptions of the title and/or the requirements of the brief. Demonstrates a very good knowledge/understanding of theory and practice for this level. Demonstrates the ability to identify and critically appraise key issues, themes and questions. Uses sound arguments or theoretical models. Presents a sound critical evaluation of the material resulting in clear and logical conclusions. Logically constructed in the main. An appropriate format is used. The presentational style & layout is correct for the type of assignment. Effective inclusion of FTP. A very well written answer with standard spelling and grammar. Style is clear and academic. Sources accurately cited in the text and a wide range of appropriate references cited in reference list in the correct style. Class II/ii (Good Quality) 50- 59% Generally addresses the title/brief, but sometimes considers irrelevant issues. Demonstrates a good knowledge/understanding of theory and practice for this level through the identification and critical appraisal of some key issues, themes and questions. Presents largely coherent arguments. Evidence of attempted analysis and critical evaluation, with some descriptive or narrativ e passages. Conclusions are fairly clear and logical. For the most part coherently articulated and logically structured. An acceptable format is used. The presentational style & layout is correct for the type of assignment. Inclusion of FTP but lacks selec tivity. Competently written with minor lapses in spelling and grammar. Style is readable and academic in the main. Most sources accurately cited in the text and an appropriate reference list is provided which is largely in the correct style. Class III (Satisfactory Quality) 40- 49% Some degree of irrelevance to the title/brief. Superficial consideration of the issues. Demonstrates an adequate knowledge/understanding of theory and practice for this level. An attempt is made to critically appraise some key issues, themes and questions. Presents basic arguments, but focus and consistency lacking in places. Issues are vaguely stated. Descriptive or narrative passages evident which lack clear purpose. Conclusions are not always clear or logical. Adequate at tempt at articulation and logical structure. An acceptable format is used. The presentational style & layout is largely correct for the type of assignment. Inappropriate use of FTP or not used where clearly needed to aid understanding. Generally competent ly written although intermittent lapses in grammar and spelling pose obstacles for the reader. Style limits communication and is non -academic in a number of places. Some relevant sources cited. Some weaknesses in referencing technique. Borderline Fail 35- 39% Significant degree of irrelevance to the title/brief. Only the most obvious issues are addressed at a superficial level and in unchallenging terms. Demonstrates weaknesses in knowledge of theory and practice for this level. Key issues and themes not identified or appraised. Limited argument, which is descriptive or narrative in style with little evidence of analysis. Conclusions are neither clear nor logical. Poorly structured. Lack of articulation. Format deficient. For the type of assignment the presentational style &/or layout is lacking. FTP ignored in text or not used where clearly needed. Deficiencies in spelling and grammar makes reading difficult. Simplistic or repetitious style impairs clarity. Style is non -academic. Limited sources and weak referencing. Fail <34% Relevance to the title/brief is intermittent or missing. The topic is reduced to its vaguest and least challenging terms. Demonstrates a lack of basic knowledge of either theory or practice for this level, with little evidence of understanding. Inadequate arguments and no analysis. Descriptive or narrative in style with no evidence of critique. Conclusions are sparse. Unstructured. Lack of articulation. Format deficient For the type of assignment the presentati onal style &/or layout is lacking. FTP as above. Poorly written with numerous deficiencies in grammar, spelling and expression. Style is non -academic. An absence of academic sources and poor referencing technique.