Portfolio of Evidence: Observation and Online Questionnaires

BMG871 International Business Research Skills

Task:

Assignment Brief: You are required to prepare a portfolio of evidence based on answering ALL of the following questions:

Task 1

1. Describe the key purpose of observation, outlining advantages and disadvantages of this research approach to collecting data.

2. Discuss four dimensions that distinguish various approaches to observation.

3. A disadvantage of observation is observer bias. Discuss at least two ways of minimizing observer bias.

4. Provide a critical evaluation of the ethics of using concealed observation as a research method.

Task 2

1. Advancements in technology have helped data gathering via online survey questionnaires? Discuss the mechanisms that can be used to administer online questionnaires and outline the advantages and disadvantages that may occur.

2. Explain the principles of wording, stating how these are important in questionnaire design, citing examples not in the book.

3. How are multiple methods of data collection and from multiple sources related to the reliability and validity of the measures?

4. "Every data collection method has its own built-in biases. Therefore, resorting to multi-methods of data collection is only going to compound the biases." Provide a critique of this statement.

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