BM561 Business Consulting

The scenario is that you have been instructed by your client to produce a report demonstrating your understanding of the client projectthrough the use of secondary research.You are notrequired to provide a set of solutionsto the client’s problem at this stage.Using the client project brief which you have been allocated, answerall threeof the questions below. Ensure work is supported with evidence from research (academic theory and company research)A brief introduction and conclusion is also required which is included in the word count.Further guidance on research sources will be provided inclass. 1.Clarify who your client is, and what is the problem they are facing2.Using research, break the problem down by critically analysingand presenting areas of importance to the client such ascompetitors, target customer market and influencing factors from the external environment3.From your above analysis, what are the top three issues that the client is facing?