Client Project Analysis Report

The scenario is that you have been instructed by your client to produce a report demonstrating your understanding of the client project through the use of secondary research. You are not required to provide a set of solutions to the client’s problem at this stage.

Using the client project brief which you have been allocated, answer all three of the questions below. Ensure work is supported with evidence from research (academic theory and secondary research). A brief introduction and conclusion are also required which are included in the word count.

Further guidance on research sources will be provided in Week 8’s class.

The word count for your report is 1,500 (+/- 10%).

1. Clarify who your client is, and summarise the problem that they are facing.

2. Using research, break the problem down by critically analysing and presenting areas of importance to the client such as; competitors, target customers, market and influencing factors from the external environment

3. From your above analysis, what are the top three issues that the client is facing? State clearly why you have ranked these as your top three.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcome:

LO 3 Critically analyse a range of secondary business research sources with application to the client’s business

INSTRUCTIONS TO STUDENTS

This is an individual piece of work and must be undertaken on your own, based on your reading and your research. It should therefore NOT be undertaken in collaboration with other student(s).

Collaboration may result in a ‘fail’ mark being awarded.

Please note carefully that tables, diagrams, or additional words contained in text boxes within the body of the report WILL be considered part of the word count. A maximum 2 sides of A4 only is allowed for the Appendices (apart from the list of references). Appendices can include tables and charts.

See Assignment Checklist below

TICK

Have you read and understood the assessment criteria?

Have you met the learning outcomes? You will lose marks and your work may even be failed if you have not.

Have you demonstrated you can think and write critically in the completed work?

This means you have supported your arguments/explanations appropriately e.g. using relevant academic sources and you have offered discussion points which

extends your own or others’ viewpoints to make reasoned conclusions/judgements.

Have you maintained an academic tone throughout your work? Is your work formal, focused, developed and clear?

Have you checked that the referencing in your assignment is in line with your programme requirements?

Have you proof-read your work and used spellcheck software to check your spelling and grammar?

Have you checked the presentation of your work is as specified by your tutor, for example, are font size, colour,style, line spacing and margins as the tutor specified?

Have you kept to the word count (or equivalent)? If you are not sure, check with your tutor.

Can you confirm that the work submitted is your own and not plagiarised?