BM564 Enterprise and Entrepreneurship

You will be in the form of a presentation of a sustainable business plan. You are required to produce a Power Point presentation which will pitch the business proposition to a panel of business experts who will ask questions to ascertain viability of your business proposition.

Your proposal could be a product or service based business in any sector and will need to include the following:

1. Motivation for choice of business
2. The process you went through to generate this business idea
3. Feasibility studies conducted
4. Details of the product/service to be offered
5. Potential market opportunities
6. Attractiveness of the industry
7. Vision for your business

Plan the development of a business and pitch the proposition to potential investors and/or interested stakeholders.

Motivation for choice of business

• Why this business idea?
• What has motivated you to do this business?
• You should choose a new business /product/service.
• For more details, look at Week 1&2 PPT (learning materials) via your own LSST connect

The process you went through to generate this business idea

• Did you conduct focus groups/interviews/survey, brainstorming, internet research and mind mapping?
• For more details, look at Week 3 PPT (learning materials) via your own LSST connec

Potential market opportunities

• Discuss the opportunities:

Are you observing trends, finding gaps in the market or solving a problem ?

• Include a PEST analysis, apply this to your product or service
• For more details, look at Week 3 PPT (learning materials) via your own LSST connect

Potential market opportunities

• Please include the 7 P’s Marketing Mix in this section, apply this to your product/service.
• For more details, look at Week 5 PPT (learning materials) via your own LSST connect

Attractiveness of the industry

• Apply Porter’s 5 forces to your chosen product/service
• For more details, look at Week 6 PPT (learning materials) via your own LSST connect

Vision for your business

• What is your vision for the business in the future (long-term)?
• For more details, look at Week 1 PPT (learning materials) via your own LSST connect