BM633 Strategic Agility

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
1. Analyse the external environment of an organisation and justify critical opportunities and threats appropriate to that organisation;
2. Analyse the strategic capability of an organisation and justify critical strengths and weaknesses linked to competitive advantage;
3. Develop suitable strategic choices for an organisation;

4. Evaluate strategic choices for an organisation, referring back to previous analysis in 1 and 2.

5. Recommend and justify an appropriate strategic choice for an organisation.

 

Task requirements
•    This assessment takes the format of a 2,000 word, maximum of 16 pages from introduction to recommendation, professionally produced report that would be suitable for use in the boardroom of a FTSE100 company.  You are to complete the task set.  The report must apply models and theoretical concepts and be supported by evidence, with references, from reputable sources throughout.  From your analysis and evaluation you are to present TWO strategic options for consideration by the board of the chosen firm.  You will analyse the two strategic options and build an evidence-based argument for both using the SAFe framework before making your recommendation for one of the two strategies proposed.  

 

•    The case study materials will be provided for you via the module Blackboard shell and these should be used to aid you in the completion of your task.  You should also refer to contemporary data sources as well as market data insight from sources such as Mintel and other such reputable sources.

 

•    Front cover, executive summary, contents page, reference pages and appendices are NOT included in either the page count or the word count that have been allocated.  Words used in tables, charts, diagrams are also NOT included in the word count.  Note we do not expect to see any Wikipedia, Investopedia, Business Balls, Slide Share, and Essays4U, Term Papers or other spurious non-academic non-reputable sources within your work or in the reference list. Font size should be 11 with single line spacing.  Reference list should be presented in the Harvard format along with in text referencing and there is a maximum of 4 pages allocated to appendices should you need them.