FY021 Introduction to Business studies

Case-Study -  Motivational Techniques at Jack stores

Recently Tesco announced opening of new discount stores “Jack”  as part of their ongoing strategy to compete against  Aldi and Lidl.  These stores  will have competitive pricing similar to Aldi and Lidl (BBC, 2018). The management is keen to display that new stores will be well looked after and funded just like other Tesco stores. They have assured that “Jack” stores will have similar culture and carry same values as Tesco stores. They also want to make sure the employees are highly motivated to work for “Jack” stores.

Motivation plays a very important role in increasing employee productivity. Motivated employees  have high job satisfaction and loyalty. They tend to be less absent and sick. They show high commitment  and dependability towards their work. Tesco management wants to make sure that new employee needs are well understood and taken care of.

You are a HR Assistant at Jack Store.

Your task - As a HR assistant examine and analyse  different motivational theories  you think will work for Jack discount stores and satisfy Tesco management.  Write a 1000 word report covering at least two motivational theories and applying their advantages and limitations to Jack discount stores.