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This is a teamwork-based coursework that involves demonstrating an understanding of the significance of the information types, sources, processes and systems in the creation of effective insights for business decision making in a business organization, with an appreciative review of the market research usage at a time of digital disruption in post-globalised economies.

Identify and select relevant sources of data and information for decision making.

Plan, implement and critique a programme of research.

Apply various analytical tools and techniques to gain insight into specific research issues

Analyse and present information to support decision making.

The Coursework 1 (CW1) is a teamwork-based oral presentation where each member is expected to present in turn and collaboratively the results of their secondary research on the types, sources, processes, systems of information and their contribution in providing useful insights for decision-making in a business sector of your own choice with special attention on the market research utilisation in a digitized business environment In order to carry out the coursework, you are expected to cover the following tasks:

Task 1:

Create a synoptic background on the focal organization chosen as a case for examining the role of information processes and systems. However, the rest of the members of the group are expected to point out briefly their own organization. Apart from the focal organization, the rest of the members are expected later in the presentation to mention two key similarities and differences in the organizational information comparably to the focal chosen one.

Task 2:

Considering the digital disruption in the post-globalised economies era, outline the key factors that have led to the centrality and critical role of information as an insight for business decision making.

Task 3:

Identify two key frameworks (e.g. DIKWI and/or Five-components data environment) for understanding the types of data transformation and data environment and explain in what ways each one of them can be helpful in providing insights for business decision making process.

Task 4:

Considering your focal organization for the case of application, each member of the group is expected to select one input-output business process from her/his own organization to diagram the data flow across the embedded activities related to the process, indicating the information-based output that helps in providing insights about the business process fulfilment. In this task, the members should draw a comparative scheme of similarities and differences for the data flow of the chosen business process.

Task 5:

Given the case of your organization, how do systems contexts (types, levels, groups and functions) of two of the management information systems work to improve organizational performance.

Task 6:

Provide and illustrate an example of a database for customer relationship management and how it contributes into the creation of insights for capacity utilization to meet the business objectives.

Task 7:

Explain in what ways the 1st, 2nd, and 3rd data sources can be used in your business organization to establish a more robust, credible and realistic market research in an era of big data.

Task 8:

On completion of your presentation, you are expected to have one or two slides where each one should reflect on the teamwork effort by answering the following questions:

a) Describe the focus of the reflection. What was the objective you set out to achieve? Did you achieve this objective?

b) Why did the team achieve/ not achieve your objectives? What challenges did you face? How did you overcome these challenges?

c) What have the team learned from this?

d) What changes will you make in the way you work as a team for coursework 2 (CW2)?

Special consideration must be given to the following:

1- Important to make you aware that your group presentation ought to match or be benchmarked to a real-life experience in a professional setting. You are delivering to your line manager and to an audience who are expected to be future leaders in the profession.

2- Considering that each member is expected to take turns in delivery, the oral presentation that each team has should not last more than 14 minutes. Any additional minute over the stated delivery duration will be subject to a penalty of two points less. Take notice that part of the mark is based on your ability as a team to abide by the parameters, particularly the time parameter, set out for you in these guidelines. (Tip: For that additional information you are inclined to include and may take minutes from your set-time, you are advised to write them in the Speaker’s Notes)

3- The oral presentation should be a teamwork of no more than three members.

4- You should be aware that part of the mark allocated for the oral presentation is reliant on the team-based work and performance.

5- You are reminded that the principle of an effective oral presentation in a professional context requires having minimalist (i.e. less ‘crowded’ content pages) and balanced (i.e. a share of multimedia content inclusions) strategy of presentation development and content.

6- You should include all the “backing-up” and justificatory details relevant to the laid-out content on the presented slides in the “Speaker’s Notes” section below each of the slides included (if applicable).