Macro Environment Analysis of Alibaba: the Yangtze River crocodile

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Macro Environment Analysis using the case study provided: Alibaba: the Yangtze River crocodile Johnson, Gerry, et al. (2017) Fundamentals of Strategy, Pearson Education Limited.

1.Based on the information from the case answer the following questions using relevant frameworks discussed in this module.

1. Carry out a PESTEL analysis of Alibaba at the time of the
2. Critically evaluate the balance of opportunities and threats.
3. Critically discuss resources and/or capabilities that Alibaba needs to acquire or develop in order to respond to the highest threat that you have identified.
4. Internal Environment Analysis using the case study provide - Rocket Internet – will the copycat be imitated? Johnson, Gerry, et al. (2017) Fundamentals of Strategy, Pearson Education Limited.

Based on the information from the case, answer the following questions using relevant frameworks discussed in this module.

1. Identify Rocket Internet’s resources and capabilities
2. What are its threshold, distinctive and dynamic resources and capabilities?
3. Carry out a VRIO analysis for Rocket Internet and identify and critically discuss resources and capabilities that provide the company with a sustainable competitive advantage.

Using Porter’s Generic Strategies model for companies operating in one of the following industries:

1. Critically discuss the Business Strategy options available for companies operating in the chosen industry illustrating them with examples.
2. Critically discuss the resource requirements and risks associated with one of the alternative options identified.

Using the Ansoff Matrix model for companies operating in one of the following industries:

4. Critically discuss the Corporate Strategy options available for companies operating in the chosen industry illustrating them with examples.
5. Critically discuss resource requirements and risks associated with one the alternative options identified.

Richard Whittington, Gerry Johnson Exploring strategy : text and cases, Twelfth edition Pearson Education Limited

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