Situational Analysis of a Case Study Organisation

Situational Analysis of Case Study Organisation and Problem Identification

·SWOT - compulsory

·PESTLE - compulsory

·Porter’s 5 forces,

·BCG matrix,

·Value Chain Analysis or any other as relevant

b.You need to apply these tools on the company you have chosen to carry out internal and external analysis.

c.You can use templates below.  Please note: you should complete the templates and put them in your Appendices.  In this section of your work you will refer to the Appendices to explain the key points that arose from your analysis.

3.Ideas for Action / Recommendations (10%)

This section should build on your analysis to make some initial recommendations to be developed in more detail in the report and presentation when you do the final report in the next semester.

Brief summary of what has been covered and next steps to be taken eg what needs further investigation and research so that you will be able to make sound recommendations and produce a workable project plan in your final report next semester.

Executive Summary

1.Introduction (5% of the mark) approx.

-Introduce the organisation, explain what it does and why you are interested in it.

2. Situational Analysis of Case Study Organisation, and Problem Identification (20% of the mark) approx.

-Show use of business analysis tools eg SWOT, PESTLE, Porters etc

-Show appropriate, logical analysis of secondary data including industry trends.

-Explain the various issues identified by the situational analysis.  If there are a number of issues, you should focus mainly on 1 or 2 key problems and justify how you know they are a problem.  Your primary data collection could go here if it helped you to identify the problem (for example you got customer or stakeholder views/input).

-Please note that you can use some of the work you submitted previously for the first part of this module, but you will need to reduce it and make sure it clearly leads to the identification of the problem.  If you had tables in your previous work, make sure they are moved to the appendices in this work.

3.Options (20% of the mark) approx.

-Show awareness that there are a number of possible approaches.  This section would include an assessment of the various approaches and justification for the approach chosen.  You should choose an appropriate model/theory (eg Cost Benefit Analysis, Business Case) to assess the options and justify your decision on what the organization should move forward with at this point.  This section could also include primary data, showing how it contributed to the selection of the appropriate option.  Risk Assessment and Stakeholder Analysis may also be used here as tools to justify the option chosen.

4.Specific Project and Detailed Plan of Action (40% of the mark) approx.

-Explanation of the overall project including the Detailed Plan of Action (use of appropriate tools or the principles of the appropriate tools - WBS, CPA, Gantt chart, Resource Planning charts).  This section would include aim and objectives, risk assessment, stakeholder analysis, and a detailed plan of action to enable the organisation to understand exactly what action is required.  The actual tables and charts should be in the appendices and you should use this section to explain what tools you used, why they are appropriate and what you found out by using them.102-cyber-security/documentation-professionally-presented.html