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Transforming the Marketing Mix in the Online Environment

Impact of E-Commerce and Web-Based Technologies

There is no doubt that E-Commerce and the use of Web-Based technologies have transformed the marketing mix. Describe in detail using examples from organisations that you are familiar with how marketing’s traditional 4Ps (product, price, promotion and place /channel) have been transformed in the online environment. The report should be no more than 3,000 words. 

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