Attracting Generation Z to Your Restaurant: A Marketing Guide

Why You Should Target Gen Z for Your Restaurant Business

Task: How do restaurant owners get Generation Z to eat at their restaurants? Generation Z, born between 1996 and 2010, has a spending power of over $143 Billion spending and makes up 40% of the world’s population. Now is a good time to market to Gen Z. In 2018. According to NPD (2019) ‘Gen Z’s made 14.6 billion restaurant visits in 2018 and now represent 25 percent of total foodservice traffic’. Attracting the ‘always on’ Gen Z target audience requires provision of marketing mix with focus on achieving a great customer. Gen Z are the most tech savvy generation to date therefore recommendations must consider technological and digital integration. Your task is to compile a short report recommending how to attract the Gen Z audience.