Creating and Operating a Post-COVID-19 Global Trading Company

Business Analysis

In this assignment you have been asked to create your own UK company and/or a global company that will be trading with EU, but also all over the world in a safe and normal business environment and write a report. We suppose that the business environment is a post COVID-19 business environment. Please make sure that the report from your business includes the following points:

1. Explain how you will conduct your analysis before setting up your business. Make use of either ICDT, SWOT, or Porter’s 5 forces model in conducting your analysis.

2. Include a business strategy that will make use of e-marketing strategies allowing your company to reduce or overcome restrictions in dealing with others such as EU in terms of goods crossing borders, the administrative paperwork that can be a heavy constraint on business activities, etc. Your company might be trading also with the rest of the world.

3. Take into account the e-selling strategies that will sustain your company and the business model use in order to create more business opportunities, generate more revenues, etc.

4. Finally, you will include all the risks to your business model. Indeed, you will identify all the risk to your business and how you will mitigate those risks. Total words count: 2300 (±10%)

Detailed specification of Coursework 2.

1. An original analysis allowing you to set up a viable and realistic company that would necessitate a strong research.

• Your business study should include an introduction, a body and a conclusion. In addition, you are recommended to use a Harvard referencing system to reference any external document, book, journal and conference papers used in your work.

• You have been asked to use one of the models including SWOT/ICDT/Porter’s Competitive Forces Model defining the type of business (UK or Global company, etc.), reason of the choice and undertake a sound analysis of your business model.

• Give to your business a good name that might be used to constitute a brand name in your study.

2. The company’s e-marketing strategies will encompass:

• The advantages of this business opportunity to make your company more present online.

• For example, use the 5 stages of customer’s loyalty, the four Ps of the marketing strategy, the customer-based or the product-based marketing strategies etc.

• How to help boost your business online presence, acquiring more customers (make use of the Funnel Model), etc.

• How will you offer customers more choices on the web, the possibilities of making more advertisement on the web (cost effectiveness, etc.).

• How you can develop your own brand (company name) and try to maintain it on the web.

• Use of marketing strategies through social media, etc.

• How will you control search engine and their listing techniques to help your company, etc.

3. The use of e-selling strategies, which might include:

• For example, in identifying groups, market segmentation, etc.

• Using different opportunities for alliances.

• Identifying different goals related to the web presence, web site accessibility, etc.

4. The risks to your company’s activities and business model and how you will mitigate them, this might include:

• Thinking of issues related to the e-marketing and e-selling (for example the company might need to change model to avoid going out of business), etc.

• Joining forces with other companies to get stronger by sharing cost, larger customer base, etc.

• Increasing business revenues by getting more market share.

• How your website meets users’ needs, communication with customers, etc.

• You should not forget to make your business model strong enough to resist unpredicted shock, natural catastrophe, pandemic, etc.