Analyzing E-business strategies of a Company Website

Choosing a Company Website

Firstly, you must research and select a company website which has not beenselected byyour peers.Please email your seminar tutor about your choice of company. The chosen company website will be allocated to students on a first come first serve basis.This assignment requires each student choose a website of a company andresearch on their websites and online business strategies and,1.Identify the E-business model that the website pursues (week 1topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website..2.Identify competitive strategy and digital business strategy the company has followedand provide recommendations/suggestions with clear justifications.3. Identify their digital marketing strategies and optionsand provide recommendations/suggestions with clear justifications4. Using similar web market intelligence platform (similarweb.com) please discussthe customer traffic data and provide recommendations/suggestions for further improvement with clear justification (week 4topic).5. Identify the company’se-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification (week 5 topic).6. Identify the cyber security measures the company websitehas in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification