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MN4057 Digital Business Management and Emerging Technologies

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Firstly, you must research and select a company website which has not beenselected byyour peers.Please email your seminar tutor about your choice of company. The chosen company website will be allocated to students on a first come first serve basis.This assignment requires each student choose a website of a company andresearch on their websites and online business strategies and,1.Identify the E-business model that the website pursues (week 1topic) Consider E-business concepts and approaches to comment on specific strengths and weaknesses of your chosen website..2.Identify competitive strategy and digital business strategy the company has followedand provide recommendations/suggestions with clear justifications.3. Identify their digital marketing strategies and optionsand provide recommendations/suggestions with clear justifications4. Using similar web market intelligence platform (similarweb.com) please discussthe customer traffic data and provide recommendations/suggestions for further improvement with clear justification (week 4topic).5. Identify the company’se-CRM and social network channels linked with the website and provide recommendations/suggestions for further improvement with clear justification (week 5 topic).6. Identify the cyber security measures the company websitehas in place discuss if the company website comply with e-business ethics and provide recommendations/suggestions with justification

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Q

Marketing Plan: Product Identification and SWOT Analysis What To Do: This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in week 5. Using the company you selected for your marketing manager internship, you will complete a situation an ...

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Q

Instructions: 1. Read the case study below. 2. Provide an understanding of the international ethics issues related to the case pertinent to the brand/company. 3. Provide insights on corporate social responsibility related to the context brand/company. 4. Provide a realistic and justified internation ...

View Answer
Q

The purpose of this short-term IMC plan is to further develop your ability to critically evaluate current IMC programs and to provide solutions based on learned IMC theories and concepts. This is a great opportunity to practice your planning skills in developing an IMC campaign with inclusion of bud ...

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Q

Analyse the changing business environment(s) globally and how they pose challenges to marketing management functions in organisations.  Develop marketing plans with application of appropriate marketing models, tools and techniques.  Evaluate the processes involved in brand management and h ...

View Answer

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