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Industry Analysis and Organizational Mapping of a Leading Sports Company

Industry Analysis

The submission is in the form of a portfolio of factsheets and an organisational flow chart document. The factsheets should be written concisely to summarise and highlight key information and data. You are required to make use of headings, paragraphs and sub-sections as appropriate. All work must be supported with research and referenced correctly using the Harvard referencing system. You will also need to provide a bibliography using the Harvard referencing system. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly. The recommended word limit for the factsheets is 1,500–2,000 words.

Please note, this part of the assignment should be submitted as a word file via the TurnitIn submission link on Moodle, using the ‘Assignment 1’ upload link.

LO1 Explain the different types, size and scope of organisations.

LO2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure.

As a case company for this assignment you are advised to choose a large organisation which is engaged in the design, development, manufacturing, worldwide marketing and sales of sports footwear, apparel, equipment, accessories and services. For example, the company can be Nike, Under Armour, Puma, Adidas, Reebok, Decathlon, Sports Direct, etc. Typically, they would have several thousands of employees of worldwide and the company brand alone would have a valuation over billion in GBP, making it one of the most valuable (top) brands among sports businesses.

Their Strategic Planning teams keep the company moving in the right direction by leading the strategic business planning process and spearheading transformational projects across the businesses and geographies. Embedded in teams across the company, strategy professionals explore complex business issues; conduct consumer, competitive and market analyses; create financial models and develop action plans. The Strategic Planning teams help write the future of sport by charting the company’s path forward.

You are employed as a Junior Insights Strategist for the Strategic Planning team. The team acts as a key partner to senior leaders, the executive team and the CEO. It provides thought leadership and an external perspective on the most critical strategic initiatives and pressing challenges facing the company. Your key roles include the following:

  • supporting data and business analyses to develop business plans
  • measuring business performance to compare actual data to forecasted values
  • executing market research projects and gathering intelligence on current industry, technology and consumer trends. *Select an appropriate sports company that meets local needs.

You have been tasked with conducting an industry analysis that focuses on the sports industry in order to gain access to industry perspectives, best practices from other high-performance companies and insight into high-growth sectors. You will present your analysis to your line manager and to the management team. The industry analysis will involve the research and analysis of:

Organizational Mapping

Overall market size of the sports industry (international and national);

Its different sub-sectors (public, private, voluntary), and

The organisational mapping of one of the highest-performing companies.

Organisations to be considered in the sports industry analysis will include public (national and local sports organisations, local leisure centres), private (gyms, sporting goods, retailers, manufacturers) and voluntary (local clubs and teams).

You will present this industry analysis as a portfolio of ‘insights’ factsheets, to include:

  1. An introduction to sub-sectors and the different types of organisation in the industry, the market size and the growth of the international business environment.
  2. A factsheet for a selected sub-sector organisation, with explanation of each of the chosen organisations, including background details of the organisation; the products and services they supply; the size and scope of the organisation; their vision, mission and business objectives; the organisational and legal structure and information about their stakeholders.

For business modelling purposes, you will also need to examine the various business functions in one organisation and create an organisational chart to explore the interrelationships between the different functions. In addition to the ‘insights’ factsheets, you will present an organisational flow chart that shows:

  1. An analysis for one of the chosen organisations, using visual mapping to show how internal departments, for example. finance, marketing, work together to meet business objectives and how interrelationships are defined by the structure of the organisation; present the advantages and disadvantages
  2. Conclusions based on critical impact analysis of different business structures and the interrelationships between internal departments in successfully fulfilling overall business objectives.

LO3 Use contemporary examples to demonstrate both the positive and negative influence/ impact the macro environment has on business operations.

LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.

In your role as Junior Insights Strategist, you have completed the industry insight analysis and your line manager has now given you another project. This is to complete research into the external and internal business environment. The sports company* is looking to expand their distribution channels to include both e-commerce players (for example Google shopping) and physical retailers (for example JD Sports). To enable the company to make any strategic decisions, they need you to present a business case to the leadership team.

A PESTLE analysis to identify positive and negative impacts of external factors and influences on the sports retail market, including a ‘traffic light chart’ evaluating level of competition, funding activity, legal complexity and investment opportunity available (In order to complete the external analysis it is expected to show that you first conduct an internal analysis, using theoretical frameworks and concepts such as VRIO, resource investigation, McKinsey 7S, etc.).

A SWOT analysis to explore and explain the organisation’s internal strengths and weaknesses as a company.

Critical analysis of both the external and internal factors, to determine whether the organisation should proceed with their expansion plans, presented as conclusions and recommendations.

LO1 Explain the different types, size and scope of organisations

P1 Explain different types and purposes of organisations; public, private and voluntary sectors and legal structures.

P2 Explain the size and scope of a range of different types of organisations.

M1 Analyse how the structure, size and scope of different organisations link to the business objectives and product and services offered by the organisation.

D1 Provide a critical analysis of the complexities of different types of business structures and the interrelationships of the different organisational functions.

LO2 Demonstrate the interrelationship of the various functions within an organisation and how they link to organisational structure

P3 Explain the relationship between different organisational functions and how they link to organisational objectives and structure.

M2 Analyse the advantages and disadvantages of interrelationships between organisational functions and the impact that can have upon organisational structure.

LO3 Use contemporary examples to demonstrate both the positive and negative influence/impact the macro environment has on business operations

D2 Critically evaluate the impacts that both macro and micro factors have upon business objectives and decision-making.

P4 Identify the positive and negative impacts the macro environment has upon business operations, supported by specific examples.

M3 Apply appropriately the PESTLE model to support a detailed analysis of the macro environment within an organisation.

LO4 Determine the internal strengths and weaknesses of specific businesses and explain their interrelationship with external macro factors

P5 Conduct internal and external analysis of specific organisations in order to identify strengths and weaknesses.

M4 Apply appropriately SWOT/TOWS analysis and justify how they influence decision-making.

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