Management Report on WeWork UK, Ireland and Emerging Markets

Management report

You are required to write a 3000-word management report to review decisions and make recommendations for future decisions and actions in ONE of the following live business case studies.

 

1. Total 3200 words for this essay, need to provide the citation.

2. Must exactly follow the guildine and structure I provided. Please refer the attachment for guideline part.

3. Need to provide relevant diagram based on how you write it, such as PLU diagram, different stakeholder diagram or others. Need to provide at least 2-3 diagram.

4. Must be essay format not bullet points.

5. Include only the references that you have cited in the report.

6. Total words count not included reference.

WeWork is an American commercial real estate company that offers workspace rental service to individuals and organisations. The company reported a loss of $2.1b in the first quarter of 2021 due to losing 200,000 customers amid the COVID-19 pandemic and the restructuring costs that includes scaling back from unprofitable locations and paying a settlement the co-founder Adam Neumann (Hammond, 2021). The company has made strategic decisions to reduce its global expansion and costs since Sandeep Mathrani replaced Adam Neumann as the new Chief Executive Officer.

You are expected to step into the role of the General Manager for WeWork UK, Ireland, and Emerging Markets to produce a report for the executive team and the investors. The executives and investors are concerned with the financial losses, the history of problematic decisions, and the negative coverage of the company in the media.

You are tasked with (1) evaluating the strategic decisions your company recently made (1a) to restructure the organisation that involved making staff redundant (Nast, 2020), and (1b) to attract and retain customers, including expanding the membership benefits, focusing on city centres, and developing a new ‘Growth Campus’ initiative that targets UK university students and Small Medium Enterprise employees (Thomas, 2021).

Your report should (2) review evidence relevant to these decisions with a focus on (2a) the external, organisational, managerial, and behavioural factors that influenced these decisions and (2b) the impact of these decisions on different stakeholders.

You are required to (3) recommend future actions to improve the business performance, decision making, and publicity in the operational environment of the UK and/or Ireland.

Your report should evaluate at least one of the assigned organisational decisions and recommend actions with reference to (1) the key concepts and theories covered by this module and (2) different types of evidence from reliable sources recommended by your tutors. The number of decisions that you choose to evaluate does not affect your grade. You should focus on the range of evidence, the relevance of evidence and conceptual ideas, and the level of critical thinking that you demonstrate in evaluating the decisions and reviewing the evidence. Your tutorial preparation and participation will help you develop your report and obtain formative feedback from you tutor.

Introduction approx. 300 words

• Briefly describe the organisational context and decisions
• Outline relevant concepts

Evaluation approx. 1500 words

• Identify the external organisational, managerial, and behavioural factors that influence the decisions based on different types of evidence including practitioner reports (i.e. CIPD, CMI articles), academic journal articles, stakeholder values and concerns (i.e. news articles or report), organisational data (i.e. statista etc)
• Discuss the impact of the decisions on different stakeholders based on evidence

Recommendations approx. 1200 words

• Identify the ways to improve business performance, decision making, publicity OR talent management in relation to the assigned decisions and operating environment (see case study requirements)
• Explain the rationale behind your recommendations based on evidence
• Discuss the potential obstacles that might hinder the organisation from adopting your recommendations

References

• Include only the references that you have cited in the report
• Use Harvard referencing system

Marking criteria

You should read the following criteria carefully in preparation of your report. You can use the following information as a checklist to assess your report yourself before submission.

Criteria 1: Content 40%

• Does the report demonstrate an awareness of the key conceptual and theoretical ideas covered by this module? 10%
• Does the report identify the contextual factors that influenced the assigned organisational decisions? 10%
• Does the report present a sound evaluation of how the decisions affected different stakeholders? 10%
• Does the report offer specific and relevant recommendations in the assigned operating environment? 10%

Criteria 2: Research 40%

• Does the report draw on different types of evidence to support the arguments? 10%
• Does the report interpret the cited sources of information accurately? 15%
• Does the report interpret the cited sources of information critically? 15%

Criteria 3: Communication 20%

• Does the report have a logical structure overall? 5%
• Is the report well-written, grammatically correct, and spell checked? 5%
• Does the report present logical, concise, and well-developed arguments? 5%
• Does the report use Harvard referencing correctly? 5%