Critical Analysis of Global Strategy for Selected Company

Unit 1: Introduction to International Business Strategy

Using both the outside-in and inside-out analytical frameworks, critically analyse your selected company’s external and internal environment, and identify the strategic issues it needs to address in the short, medium and long term. From your analysis what are your company’s major opportunities, threats, strengths and weaknesses? Use module theory to generate strategies your company can draw upon in addressing the strategic issues you have identified, and recommend a way forward for its strategic direction in the short, medium and long term. Support your arguments with academic theory.

Choice of companies to select from for coursework2:

Select one company per student in a group of not more than five students in the same tutorial.

Alphabet(USA), Burberry (UK), Etisalat (UAE), Hotchief (Germany), Tata Group (India), Safaricom (Kenya), Nitendo (Japan) (Pinduoduo (China), Pfizer (USA), Petrobras (Brazil).

Assignment Instructions:

Case Analysis Companion is meant to help support your preparation for the summative group discussion. The Companion will be assessed for  completion, but your responses will not receive feedback.

1.Select one of the 10 companies provided to for coursework 2, research and critically analyse its global strategy, by addressing the question above.

2.This document does not have suggested word counts. Write as much as you need to analyze the case and be prepared for your group discussion.

3.In Part I, consider and complete the questions above to guide your analysis of the case.

4.When you complete this document, upload the file on the Canvas Assignment page. Note the deadline at the end of Week 8.

5.Complete your assignment before your group meeting and have it on hand while you meet

You are researching and analyzing the company you have selected to help you address the question provided above as you engage in the weekly lectorial. Please bring your companion to each session so you can use to engage in informed class discussions as well as refine your ideas in preparation for your group discussion. Your overall task is to apply module frameworks in order to identify the organisations’ key opportunities, threats, strengths and weaknesses and to come up with recommendations.  It is expected this analysis will inform your assessed group discussion.

Unit 1: Introduction to International Business Strategy

Wk1. How has what you have learned today from the lecture, tutorial, discussion with classmates and own research helped you to understand your chosen company’s strategy?

Unit 2:  Mega/ Macro environmental Analysis (outside- in perspective 1)

Drawing from what you have learned this week and your own analysis of your chosen company’s industry context, what are the key threats and opportunities to your company? Apply atleast one of the theories covered in class such as megatrend trends, PESTEL or CAGE. Show engagement with material covered in class this week.

Unit 3: An analysis of the industry environment (outside- in perspective 2)

A critical analysis of your company’s industry context: From your analysis what are the key threats and opportunities to your company? Why? (Spend a few minutes writing down your thoughts in this section during the lecture and then discuss your thoughts with your classmates in the breakout rooms.

Unit 4: An analysis of the firm’s internal environment (inside-out perspective)

Use this space to write down key insights from this week’s lecture, discussion with classmates and own research. From your analysis what are your chosen company’s key strengths and weaknesses? Provide some evidence to support your arguments.

Unit 5: A critical analysis of your company’s shareholders and stakeholders:

Unit 5: Spend a few minutes writing down your thoughts in this section during the lecture and then discuss your thoughts with your classmates in the breakout rooms. From your analysis what are your chosen company’s key opportunities, threats, strengths and weaknesses? (Apply atleast one framework you have learned in class).

Unit 6: Strategic options (e.g innovation, HQ/ Sub relationship, International operational/ strategic choices etc)

Spend a few minutes writing down your thoughts in this section during the lecture and then discuss your thoughts with your classmates in the breakout rooms. What are your chosen company’s strategic options

Unit 7: Strategy Implementation (Managing change)

Recommend a way forward for your company in the short, medium and long term. Support your arguments with academic theory.