Developing a Social Campaign for an E-business Based on a Customer Journey

Presentation Guidelines

The second piece of group coursework requires students to pitch (develop and justify) a social campaign for an e-business based on a customer journey evaluated in the first individual report. This pitch will be in the form of a 5-minute PowerPoint presentation to be viewed by the Senior Management of the e-business. So, no video is required. 

It is critical that the customer journey that students evaluated in the first assignment is comprehensive enough to help them to identify appropriate promotional channels for their chosen e-commerce business.

1.You will be required to develop and submit a short PowerPoint presentation of your pitch, outlining your campaign, in which you will evaluate and recommend your selected channels for promoting services or products of an e-commerce organisation of your choice. 

2.The presentation should be timed to last 5 minutes (within reason)

3.You are required to submit a group PowerPoint presentation slides, accompanied by a notes added in the “ADD NOTES” Tab of what would be said for each slide.

CONSTRUCTION OF PRESENTATION

There are no absolutely fixed rules. If you are feeling ambitious and confident you can be as original and entertaining as you wish. However following some simple rules is the easiest way to achieve very good marks.

Have a title page

• Have a presentation in sections with each section being clear and properly titled, consistent with each other

• (pass on from one section to the next)

• Each section should contain good references and should support a strong central argument about the campaign you are proposing

• Conclude with a summary of your main recommendations (and justifications if appropriate).

• Then a page with references

• Then the final credits

REMEMBER YOUR AUDIENCE

This is to the Senior Management of your chosen company “Speak” appropriately- correct tone don’t educate them about their own org.

Creating to a brief is an essential skill. In this case the presentation must be within the range of 4:30 and 5:00

THE BRIEF

You are required to pitch (develop and justify) a social campaign for an e-business based on a customer journey evaluated in the first individual report. This pitch will be in the form of a 5-minute presentation to be viewed by the Senior Management of the e-business. It is critical that the customer journey that students evaluated in the first assignment is comprehensive enough to help them to identify appropriate promotional channels for their chosen e-commerce business.

THE SUBMISSION

You are required to pitch (develop and justify) a social campaign for an e-business based on a customer journey evaluated in the first individual report. YOU WILL TAKE ONE OF THE BUSINESSES (out of the 6-10 you examined between you in ASG1) and create a Social Campaign for that business- i.e. an organic marketing campaign using Social Media Channels This pitch will be in the form of a 5-minute presentation to be viewed by the Senior Management of the e-business. You will not be required to orally present the work given the difficulties caused by Covid19. However you must prepare a written transcript of what would be said for each slide, along with a suggested time for each slide. The total of these times must be between 4:30m and 5:00m.

PLANNING- SOME IDEAS

·Hold virtual team meetings in any manner you feel appropriate- take minutes in textual or video form- these will be handed in as text or a link on the final pdf accompanying your video. Plan your tasks and divide the work

·Create a team name, identify member names and ids and roles.

·Devise a campaign for one of the organisations you investigated in asg1

·Devise a #HASHTAG

·Consider/devise your social strategy for this organisation -objectives, audience, content etc.

·DECIDE HOW TO DIVIDE YOUR LABOUR OPTIMALLY FOR YOUR GROUP BASED ON SKILLS

·Investigate and decide on social channels to be used and how (e.g. YouTube, Instagram, Twitter, Facebook, Snapchat) Divide research to justify final usage ideas

·Decide on & create resources- photos, logos, charts, tables, quotes etc.

·Decide on a template for presentation.

·Create individual slides to the template to ensure consistency.

·Create a reference list from individual sources for each slide (at least 2 per slide average advised).

CREATING THE PRESENTATION

·Use whatever presentation package works for your group- PowerPoint, Keynote, and Google Slides etc. - whatever works best.

·Decide on a template/presentation format

·All keep to the one format

·The presentation will be rendered into pdf prior to submission so no point in multimedia nor transitions, macros, effects etc. - you can note any media such as this in the written transcript if you wish