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MGT3334 Strategic Management

Finance

MGT3334

Last Updated On: 24-01-2022

MGT3334 Strategic Management

Task

Report (30% of the final grade) Assignment brief Present the results of a detailed strategic analysis of your given company.

Analyse the following factors and include only the most appropriate/significant:

The company’s general business environment – Industry environment

Structure and nature of the industry; industry value chain

Drivers of change in the industry

Attractiveness of the industry – Competitors

Products/services, market overlaps; positioning; strategic group (or key rivals) – The internal organisation

Resources, capabilities and competencies (to the extent possible)

Identifying any that are the basis of competitive advantage

Financial performance

Profitability, productivity, efficiency (identifying relevant trends)

Does the firm have an appealing value proposition?

Identify and evaluate the basis of competition. Identify the corporate-level strategy mix used by the company, possibly including one or many of the following:

Diversification; internationalisation; cooperative strategies; mergers and/or acquisitions.

The conclusion of the report should include:

An assessment/judgement on the company’s strategic position
Whether the company’s strategies fit its external environment and are consistent with its resources and capabilities.

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