Entrepreneurial Marketing in SMEs: Best Practices Report

The Assessment Task

You are required to carry out a comprehensive academic report on the best practice methods and techniques of entrepreneurial marketing in SMEs.

You are to critically discuss relevant SME and entrepreneurial theory and provide critical thinking regarding marketing practice and where appropriate use supporting evidence to back up your discussion.

To obtain higher grades in this assignment you should demonstrate a good understanding of the literature and be able to compare and contrast the differing academic viewpoints involved.

You should discuss a maximum of two best practice methods (word of mouth, opportunistic, innovative etc).

Subject-Specific Knowledge, Understanding & Application 

a. Analyse the distinguishing features of the small business marketing environment. 

b. Identify key marketing operational issues faced by new ventures and small businesses in specified sectors and industries in a global context. 

c. Critically compare and contrast 'standard' marketing theory and practice with that seen in the small business research findings.

Employability & Changemaker Skills

e. Develop autonomous learning skills which show abilities in learning to learn; problem solving; effective communication and self-management. 

f. Articulate core ideas and concepts drawing on literature to support a conclusion