B302 Strategic Management

Assessment Written Assignment individual essay addressing the following questions:

A. Critically evaluate and compare Porter’s Generic Business Strategies model with the Strategy Clock for business strategies.

B. Using the Strategy Clock explain the existing business strategy of IKEA and recommend with justification, key strategic actions needed to improve the UK market share of IKEA.

This word limit as indicated above for each task of the essay excludes tables, charts, diagrams, and bibliography See below for some recent information about IKEA as starting points for further research and analysis Essay grading for student guidance Question A Marks Available The correct explanation of the Porters Generic Business Strategies and Strategic clock models 15 Thorough comparison and discussion for the differences between the models 15 Evaluates Porters Generic Business Strategies 10 Evaluates Strategic Clock 10 Presentation, demonstrates critical analysis, wider reading, and range of academic sources, referencing 10 Subtotal marks: 60 marks Question B Question B Marks Available Correctly and appropriately apply the Strategic Clock model to IKEA 15 Relevant recommendations with justification for key strategic actions needed to improve the UK market share of IKEA.