BUS020C407A Business Organisations in a Global Economy
The coursework assignment requires students to submit a 2500 word report by the above deadline. The basis for the report involves students being allocated a country in which they need to provide an assessment of the business environment prevailing in that country. Another important feature of the report is that it should be focused around a particular business organisation. Therefore, the report should essentially provide an analysis of a specific organisation, of the student’s choice, that may be looking to expand its business activities in relation to the particular country that they have been allocated. The scenario to be considered should relate to a foreign direct investment (FDI) decision and could either be concerned with:
1) the establishment of a company in the allocated country;
2) an expansion of its current operations within the allocated country
The report will require an analysis of the general business environment in the country that the student has been allocated as well as relevant information on the organisation that they have chosen. In particular, students should attempt to focus on specific aspects relating to the type and nature of the organisation with the main factors, issues and considerations affecting the business environment in that country. The report should include relevant tables, graphs and statistics, together with an accompanying commentary of these, in order to provide specific details – especially with regards to the business environment. Students will also be expected to develop some of their discussions around appropriate analytical frameworks e.g. PESTLE analysis, Porter’s 5 Forces and demand-supply scheme (it is recommended that students should avoid including SWOT analysis in their reports). Support for the development of the report will be provided by tutors during the seminars, which will also include more general exercises and discussions that are related to the material that has been covered in the module. A template for the suggested structure of the report has also been posted on moodle.
Your report will be assessed against the following criteria (further details in the rubric at the end of this assessment brief):
• Information on the selected business organisation (20%);
• Discussion of the allocated business environment (20%);
• Application of an appropriate analytical approach (25%);
• Use and application of appropriate data and examples (15%);
• Structure of and quality of writing in the report (10%);
• Presentation and referencing (10%). How will we support you with your assessment?
• You will receive formative feedback in Week 9. This will take the form of comments on a one page plan that is submitted via moodle. This plan should be submitted by 2pm on Monday 4th November (plans that are submitted after the deadline will not receive any feedback).
How will your work be assessed?
Your work will be assessed by a subject expert who will use the marking grid provided in this assessment brief. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.
Marking and feedback process Between you submitting your work (18th December 2020) and then receiving your feedback and marks (after 3 working weeks), there are a number of quality assurance processes that we go through to ensure that students receive marks which reflects their work. A brief summary is provided below.
• Step One – The module and marking team meet to agree standards, expectations and how feedback will be provided.
• Step Two – A subject expert will mark your work using the criteria provided in the assessment brief. • Step Three – A moderation meeting takes place where all members of the teaching and marking team will review the marking of others to confirm whether they agree with the mark and feedback.
• Step Four – Work at Levels 5 and 6 then goes to an external examiner who will review a sample of work to confirm that the marking between different staff is consistent and fair.
• Step Five – Your mark and feedback is processed by the Office and made available to you.