Foreign Direct Investment Analysis: Business Environment and Organizational Strategy

The coursework assignment requires students to submit a 2500 word report by the above deadline. The basis for the report involves students being allocated a country in which they need to provide an assessment of the business environment prevailing in that country. Another important feature of the report is that it should be focused around a particular business organisation. Therefore, the report should essentially provide an analysis of a specific organisation, of the student’s choice, that may be looking to expand its business activities in relation to the particular country that they have been allocated. The scenario to be considered should relate to a foreign direct investment (FDI) decision and could either be concerned with:

1) the establishment of a company in the allocated country; or

2) an expansion of its current operations within the allocated country.

In addition to the final report, students should also submit a two-page (maximum, using 12 point font) plan for their report by the start of week 7 (2pm on Saturday 01 August 2020), on which they will receive feedback, but this will not be part of the summative assessment. Students will be randomly allocated a country (by drawing this from a container during the first seminar) that they should focus their report on. They will also be required to focus their report around a specific organisation. In particular, the report should be written from the perspective of a multinational company (of their own choosing) that is contemplating establishing or expanding their business operations in the country that they have been allocated. This could be viewed as a consultancy report for the company or one produced by a manager from the company itself.

Your report will be assessed against the following criteria (further details in the rubric at the end of this assessment brief):

• Information on the selected business organisation (20%);

• Discussion of the allocated business environment (20%);

• Application of an appropriate analytical approach (25%);

• Use and application of appropriate data and examples (15%);

• Structure of and quality of writing in the report (10%);

• Presentation and referencing (10%).

How will we support you with your assessment?

• You will receive formative feedback in Week 9. This will take the form of comments on a one page plan that is submitted via moodle. This plan should be submitted by 2pm on Saturday 01August 2020 (plans that are submitted after the deadline will not receive any feedback).

• There will be an assessment briefing in Week 4.

• Frequently asked questions and their answers will be posted on the module’s Moodle site.

How will your work be assessed?

Your work will be assessed by a subject expert who will use the marking grid provided in this assessment brief. When you access your marked work it is important that you reflect on the feedback so that you can use it to improve future assignments.

For students who are offered a resit, you are required to improve and resubmit your original work as well as adding a further reflective commentary discussing what you have learned from the process.

You must resubmit your work using the specific resit Turnitin link on Moodle. In particular, you should:

1. Review your previously submitted work and read carefully the feedback given by the marker.

2. Use this feedback to help you revisit and rewrite your work, improving it in the areas identified as weak in the original marking process.

3. Include with your resubmission an additional reflective piece (up to 300 words) on what you understand was weak, how you set about addressing this and what you have learned from this that may help you with further assignments. You should address the following specifically:

i) Identify tutor feedback points on your original work and identify where/how the resit work has changed (give page number) in response to feedback; ii) Identify the lessons you have learnt from doing the resit;

iii) Reflect on how your feedback and this process will help you improve future assignments.