Designing an Effective UI for WorldCraft Limited - UX Case Study

Questions:

Assignment

Rationale and expectations: This assignment weighs 100% of the assessment weighting for this module, and covers all learning outcomes. 
Students will be asked to design and develop a UI based on a UX scenario, using appropriate UX design principles, and develop a 3000-word report to demonstrate knowledge and understanding of UX design principles and practical approaches. 
Students will have access to formative feedback on each task set in workshops, thereby helping them to refine their approach to the summative tasks that have been set. 

Deliverables
Report – 3000 words [100%]
You will demonstrate critical appraisal of the UX theories required for the design and implementation of a prototype system for the WorldCraft You are also required to implement a full lifecycle UX analysis and design, utilising Jesse James Garrett’s methodology for designing digital products. 

Scenario
WorldCraft Limited is an online shopping store looking to design and develop an up-to-date system to effectively cater for the needs of their growing business. Due to the rapid increase of online education and to stay ahead of its competitors, the company has decided to improve the layout of its existing system in order to improve learners online experience. 
For the purpose of this assignment, you are required to improve the end users’ journey for the following online services, you must also consider the website, mobile and iPad-friendly design.

•    Customer Signup
•    Customer/Admin login
•    Customer search for products
•    Customer buying history
•    Customer payments 
•    Customer profile
•    Admin Login
•    Admin search for all Customers
•    Admin viewing all orders

Marking Criteria and Tasks
Perform, Conduct, Evidence and Document Strategy Plane Research - 20%

Apply data, gathered from UX data and User Personas, to implement UCD principles into the process and task design. 
Demonstrate application through 2 user stories or suitable UX process mapping techniques.
Hint: first discuss about what are user stories and why we use, then develop 2 user stories according to your case study    20 
 
 Create Application Structure and Information Architecture for Structure Phase – 15%
Implement Information architecture concepts to create an effective navigation structure.   
Hint: first discuss about different navigational structures and why we use, then select. justify and implement navigational structure according to case study    15 

Wireframe Implementation for Skeleton Plane – 20%

Implement high fidelity wireframes. 
Hint: first discuss about what are high fidelity wireframes and why we use, then Implement high fidelity wireframes according to case study    10 
Test wireframes with users to prove hypothesis on process development. 
Hint: first discuss about what is testing and why we do , then test high fidelity wireframes according to case study    10 

Implementing UI Prototypes, Styles guides and Branding for the Surface Plane – 10%
Design and implement style tiles and guides – apply UX and branding concepts. 
Hint: first discuss about what is prototype, style tiles and guides then Implement / develop the prototypes which must reflect your wireframe and justify chosen colour/styles of the  final design    10 

Conclusion and Recommendations – 10%
Provide a critical appraisal of usability and accessibility considerations for the successful implementation of a prototype solution in an organisation using UX design theory and best practices.      10

Credits page – 5%
Provide references and sources utilising the Harvard standard.     5 Total    100 Marks

Conduct research on interviewing techniques and design a UX qualitative interview questionnaire. 
Hint: first discuss about different interviewing techniques  and why we use, then design a UX qualitative interview questionnaires according to case study

Construct at least two user personas based on evidence gathered during user research. 
Hint: first discuss about what is user persona and why we use, then construct 2 user personas according to case study

Apply UX Principals and Data to Scope Plane Outline – 20%