Emerging Country Choice: Vietnam - Evaluating Potential Investment Opportunities in an Emerging Mark

The Problem

ASSIGNMENT REPORT Emerging Country Choice : Viet Nam (Vietnam) Emerging Market Word Count : 2,500 words Module Name : EMERGING MARKETS Course Name : BSc Business and Management University : United Kingdom Plagiarism Requirement : 0% only Dateline : 10 September 2020 ** Very strong arguments, excellent flow structure, and having more citations are better. ASSESSMENT CRITERIA REQUIREMENT FROM LECTURER Focus and overall effort (15%) : Outstanding description and suitable approach in answering the set problem. Structure & organisation (25%) : Outstanding flow and clarity in argument. Logical ordering of ideas, concepts and materials is outstanding. Level of reading/research (25%) : Outstanding evidence of broad and in- depth, suitable reading, including specialist academic journals and books. Outstanding use of secondary data and its analysis. The recommendations are outstandingly consistent with the analysis and is outstandingly feasible. Quality of referencing (20%) : Outstanding competence in presentation. Outstanding competence in Harvard referencing and bibliography format. Writing style (15%) : Outstanding fluency in writing style. Attention to spelling, punctuation and/or grammar is outstanding. Outstanding use of graphics. *** ASSIGNMENT REPORT : *** The individual report will be on identifying and analysing an emerging market of your choice in order to assess its potential for investment. THE PROBLEM Your Managing Director (MD) has asked you to undertake a study to identify a potential emerging market in Asia, Africa or Latin America that will support the companies next phase of expansion plans. The company is specifically interested in designing new business models, products/services for this chosen market. Your MD is particularly interested in the 'institutional voids' that exist in this chosen country and particularly welcome your input and suggestions as to how these could be overcome. Naturally, your MD would be interested to know how you (based on your in-depth understanding and analysis) were able to identify your chosen emerging market and the reasons and justifications in suggesting your innovative business models, products/services for this chosen market. A TENTATIVE STRUCTURE Step 1: You have to evaluate the overall attractiveness of an emerging market of your choice at the country level in which the selected company is not yet active. You can do this in terms of cultural or administrative distance or any other suitable criteria (See Project Checklist.pdf provided***) that is relevant for your chosen company. Step 2: Now identify some of the 'institutional voids' within this chosen emerging market. You might want to use the World Economic Forum Global competitiveness Index. World Bank, IMF or OECD studies to identify the 'institutional voids' existing in the country. Select the 'voids' that would have the maximum impact on the operations of your chosen company. Naturally, you would like to choose only those 'voids' that can be resolved by the company and not macro country level voids that are more within the remit of the government. (See Viet Nam_Global Competitiveness Index 2019.pdf provided***) & (See WEF_TheGlobalCompetitivenessReport2019 provided***) Step 3: Research and identify business models, products or services adopted by other comparable companies either in the chosen emerging market or any other emerging market that address or overcome these 'voids'. You might also refer to peer-reviewed journals and academic articles that have suggested ways to overcome these 'voids'. Step 4: THE CONCLUSIONS Finally, you provide a recommendations/ strategies how your chosen company can enter this chosen emerging market. Your MD would naturally expect you to provide specific recommendations and steps the organisation should take to implement this plan. The word limit for the report is 2500 (excluding appendices). Anything over the word limit faces a penalty. Work which exceeds the upper word limit set will be penalised as follows: (a) For work which exceeds the upper word limit by up to 10%, the mark will be reduced by ten percent of the mark initially awarded; (b) For work which exceeds the upper word limit by more than 10% but less than 20%, the mark will be reduced by twenty percent of the mark initially awarded; (c) For work which exceeds the upper word limit by more than 20%, the mark will be reduced by thirty percent of the mark initially awarded. The deadline for the submission of the report is 10 September 2020. . Good corporate governance in Nigeria: Antecedents, propositions and peculiarities. International Business Review, 24: 319-330. Emerging Markets Why do we need to understand and study emerging markets? In order to answer that basic question it might help to quote a few facts. In 2017, nearly 60% of the global GDP growth came from emerging markets. A decade ago, this was less than 50%. Therefore, in many senses these emerging economies are increasingly the engines of growth for the global economy. Nearly 85% of the world's population resides in these emerging markets and between 2007-2030 they will account for nearly 90% of the total population growth. By 2030, these emerging markets will be adding nearly 1.75 million workers per week to their workforce. While the average age in the developed world is 46 years, it is 26 years in emerging markets in 2017. This will give some of these emerging economies substantial competitive advantage in the coming years assuming they are able to put in place effective policies. More importantly, these emerging markets will have accounted for nearly 90% of all middle class income growth between 2007-2030. In order to emphasise the importance of emerging markets further, by 2025 nearly 50% of all US$1 billion + companies will be located in these emerging markets spread over 413 cities which together will fuel in excess of 50% of the GDP growth in the world. Finally, lest it is assumed that this growth is being fuelled by low grade, low technology industries then it is important to note that in 2016 for the first time emerging markets filed more patents than the developed world. (Milken Institute Annual Conference, 2017). That explains the importance of emerging markets and why they are worthy of study. This course is therefore designed to help you to decipher, analyse and plan operations in these emerging markets. Course objectives This programme is a small attempt to understand the characteristics of emerging markets and to prepare the participants to explore and understand the whole issue of how to do business in these markets. The program will hopefully get the participants to raise more questions and develop their capability to ‘think outside the box’. However to develop these capabilities it is also important for the participants to understand the basic underlying principles of economic development and how these emerging markets may or may not be addressing these issues. While the course will share with the participants the macroeconomic dynamics that drive an economy the intention is to assist them to relate this to their day-to-day work experience so that they develop a ‘holistic’ understanding of the drivers at play for their organisation, economy and nation. The principle measure of success of this programme will be if it can trigger the participants thinking process to understand the inter-play and inter-relatedness of the various parameters that affect organisation in order for them to develop their own unique strategies to do business in emerging markets. On completion of this module, students should be able to: 1. Understand the principles behind economic development of a nation, reasons for its rise and sometimes decline. 2 . Comprehend the key features of an emerging market, and the scale, scope and nature of business activity and opportunity; 3 . Understand the motivations for firms to enter emerging markets and the strategic choices and options available; 4 . Critically evaluate the organisation and structure of the firm and the ways of building up firm competitiveness in the emerging market. 5 . Critically evaluate some of the ‘disruptive’ business practices in some of the major emerging market nations and the enterprises. 6 . Develop analytical and research skills and the ability to present original and cogent arguments