A written case study assignment with a weighting of 60% (upper limit of 2700 words) to cover learning outcomes 1, 2, 3 & 4.
To achieve the above task, students should use the below scenario to accomplish the 3 tasks stated below:
You are a recently appointed senior manager with responsibility for ensuring that a Strategic Corporate Social Responsibility Strategy is introduced and stakeholders are involved and fully supportive of the initiative. You need to be able to demonstrate that you understand the background to Strategic Corporate Social Responsibility strategy, alignment to organisational objectives and to be able to measure the impact of adopting such a policy.
Develop the case for a Corporate Social Responsibility strategy, which complies with internal and external organisational objectives, and determine what impact this could have on internal and external stakeholders.
Review the organisation’s strategy to ascertain how well it is aligned with a Corporate Social Responsibility strategy.
Develop a Corporate Social Responsibility strategy which is congruent with the organisation’s strategic plans.
Guideline word count: 850 - 900 words
1.1 Develop arguments for Corporate Social Responsibility that comply with internal and external organisational objectives
1.2 Determine the impact of a Corporate Social Responsibility strategy on internal and external organisational stakeholders
1.3 Review the organisation’s strategy for alignment with a Corporate Social Responsibility strategy
1.4 Develop a Corporate Social Responsibility strategy that supports internal and external organisational objectives
Determine methods that can be used to engage all stakeholders in the Corporate Social Responsibility strategy and securing their agreement to the strategy.
Analyse how well the organisational value chain aligns with the Corporate Social Responsibility strategy and devise an implementation plan for the strategy.
Guideline word count: 850 - 900 words
2.1 Analyse the organisational value chain for alignment with the Corporate Social Responsibility strategy
2.2 Determine methods for agreement and engagement with all stakeholders for the Corporate Social Responsibility strategy
2.3 Devise an implementation plan for the Corporate Social Responsibility strategy
Analyse the formal internal reporting measurements, and examine the external reporting measurements which an organisation can use to evaluate the impact the Corporate Social Responsibility strategy.
Evaluate methods of refreshing and reinforcing the Corporate Social Responsibility strategy.
Guideline word count: 850 - 900 Words
3.1 Analyse internal reporting measurements that can evaluate the impact of the Corporate Social Responsibility strategy
3.2 Examine external reporting measurements that can evaluate the impact of the Corporate Social Responsibility strategy
3.3 Evaluate methods to refresh and reinforce the Corporate Social Responsibility strategy
Case study practice
1.1 Develop arguments for Corporate Social Responsibility that comply with internal and external organisational objectives
Identify relevant internal and external organisational objectives
Does the company have everything covered in it’s CSR?
Are there any gaps which you could choose to focus on filling with your strategy?
1.2 Determine the impact of a Corporate Social Responsibility strategy on internal and external organisational stakeholders
Give examples of the company’s internal and external organisational stakeholders
Why should they get on board with your strategy?
1.3 Review the organisation’s strategy for alignment with a Corporate Social Responsibility strategy
Identify the organisation’s strategy
Is it aligned with the CSR strategy you propose?
1.4 Develop a Corporate Social Responsibility strategy that supports internal and external organisational objectives
With ref to 1.1-1.3 above, what is the potential focus of the strategy? Jot down potential areas of focus.
2.1 Analyse the organisational value chain for alignment with the Corporate Social Responsibility strategy
Identify who is in the value chain.
Is there scope for your strategy?
2.2 Determine methods for agreement and engagement with all stakeholders for the Corporate Social Responsibility strategy
How is the CSR strategy created & communicated?
2.3 Devise an implementation plan for the Corporate Social Responsibility strategy
How is the CSR strategy implemented? Give examples of timescale and measurable goals.
3.1 Analyse internal reporting measurements that can evaluate the impact of the Corporate Social Responsibility strategy
3.2 Examine external reporting measurements that can evaluate the impact of the Corporate Social Responsibility strategy
3.3 Evaluate methods to refresh and reinforce the Corporate Social Responsibility strategy
With ref to 2.3, what opportunities are there to monitor strategy's impact and reboot as necessary?