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LFBM201 Global Business Environment

You have been employed as the new manager of an American company producing automobile in U.S.A. The company wants to venture into the international business, manufacturing and marketing in China and Korea.
What are the major cultural risks the company may encounter and how will you attempt to deal with it?
How will the roles of comparative and competitive advantages in your American company ensure its success?
In what ways can the country industrial policy, factor conditions, related and supporting industries and internal industry rivalry contribute to your company’s success?
Important Guidelines
Your essay must clearly demonstrate knowledge and understanding from research and reading wider than was covered in your lecture, seminars and the core textbook.
This is an academic piece of work therefore you are expected to link theory and practice.

You should take care to ensure that the work you submit has a high standard of presentation.

This is an individual assignment.
You must acknowledge your sources of information and evidence using the Harvard referencing system.

All assignments are subject to the University’s regulations on collusion and plagiarism

Ensure you structure you work carefully
 Assignments must be submitted online to the designated folder on Canvas.
Assessment Regulations
For further information regarding Assessment Regulations, extenuating circumstances or extensions and academic integrity, please refer to your Programme Handbook on the University of Sunderland in London information page on Canvas.

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