UGB234 Managing Entrepreneurship Innovation Creativity

Upon successful completion of this module, students will have demonstrated:

K1. An understanding of the theoretical business start-up, growth activities and risks relevant to the management of the entrepreneurship, innovation and creativity processes

K2. How to construct and evaluate a Concept plan – with key areas of market research, marketing, operations, human resource, legal, finance and contingencies/exitstrategies.

K3.An appreciation and personal reflection of the impact of entrepreneurship, innovation and creativity on your under/graduate or an entrepreneur’s journey.

Skills

S1. An ability to resolve problems through critical, logical and creative thinking.

S2. An ability to demonstrate risk identification, analysis and management. S3.An ability to develop communication skills - written & oral; pitching ideas using innovative and creativemethods

Task:

Managing Entrepreneurship, Innovation and CreativityReport

The submission of a 3,000-word report (excluding appendices) in the form of a personal enterprise report that explores the key themes of managing entrepreneurship, innovation and creativity– underpinned by theory, practical case studies, evidence of engagement in enterprise activities, including business network events and an  analysis of viable business idea/s/ or themes of your choice embodied in a concept plan. All learning outcomes areassessed. The Enterprise report comprising 100% of your marks will provide evidence of you achieving these learning outcomes.

You will be required to submit a hard copy plus an electronic version uploaded via Turn It In onCanvas Please note all the work in this assignment should comply with the University ofSunderland regulations. Please refer to assessment guidance and generic marking scheme.

Task 1 – My Story: In the beginning Part 1 5% 200 - 300 WordGuide

Are you entrepreneurial, innovative and/or creative?

We want to know who you are. What environment are you coming from? Is your family entrepreneurial? What pre-entrepreneurial skills and attributes are you bringing to the module? This section is the introduction to the report

Task 2. – Research Questions – Part 2 40% 1000 - 1200 WordGuide

Select one of the FIVE research questions below: A, B, C, D or E. Please critically discuss the theme and issues using a broad range of credible sources. Use examples, for example, your concept plan or case studiesto illustrate your answer.

Option A –Theme - Society

What is social entrepreneurship? What are the motivations in setting up a social enterprise?

Option B – Theme -Organisations/Products

Happy 20thBirthday Google! Discuss and illustrate, how organisations and products launched post 1999 are changing the way we work and do things?

Option C – Theme - Idea/Concept

What lessons can we learn in getting our ideas and concepts to the marketplace?

Option D – Theme - Entrepreneurial Journey

Metaphors: The entrepreneurial journey is like running a marathon or climbing a mountain? Discuss. Option E – Theme – Your own optional theme to be agreed with ModuleLeader

In this section we expect to see a pitch/analysis of an original viable business idea/s/ or themes of your choice embodied in a concept plan (That is you are required to develop a concept plan based on an idea of your choice. – This should be agreed with the moduletutors).

The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the  work will be outstanding in the majority of the category as cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.