Managing Innovation and Technology Transfer: Challenges and Strategies

Learning outcomes Knowledge

K1 Analysis of the role of innovation management and its impact on global business.

K2 Critical debates on the strategic, tactical, and operational challenges in establishing a viable innovation managementculture.

K3 Investigation and debates on the key attributesin retaining learningfrom effective innovation managementpractices.

Skills

S1 An ability to critically appraise and evaluate theoriesof innovation management in the 21st century.

S2 An ability to contextualise and evaluate viable concepts, models and techniques in order to identify ease of transmission for the adoption and/or application of innovation management.

Formative feedback

You will receive formative feedback to guide you in line with the moduleaims. In week three of the programme you will be required to submit a formative proposal of 300 words detailing:

Ø Your proposed managing innovation and technology transfer theme

Ø How you will address each learning outcome

Guidance

Students are asked to reflect on their personal network of tutors, family members, relatives and professional / social networks to thoroughly consider if it is possible to source a live organisation. Students must familiarise themselves (i.e. reading and reflecting on current journal articles) with a current theme from the module scheme of work. Student will then be required to write an academic report in the form of a journal paper. It will be suggested that students watch the video clip via the link below to aid them to write the academic report.

For your guidance, the report must consist of:

1. a) An introduction in which you introduce the theme that you are investigating, clearly emphasising its importance.
2. b) A detailed methodology of the analytical approach you are taking, demonstrating a critical understanding of managing innovation and technologytransfertheme.
3. c) A section on your findings includes a critical evaluation, detailing the themeselected its implications and companyexamples.
4. d) Conclusions and commercially viablesolutions.
5. e) Throughout the report, you must integrate theory with practice, criticallyevaluating your findings.
6. f) All sources must be cited correctly in accordance with the Harvard systemof referencing.

Task 1

Choose one of the themes below and prepare an academic report in theform of a journal paper of 3000 words in length, excludingappendices.

1) Meeting the challenges of ManagingUncertainty

2) Innovation Management Audits

3) Internal Corporate Venturing

4) Joint Ventures, Alliances & IP

5) Building and Managing Dynamic Capability

6) Evolving Models of Innovation Management &IP

The submitted papermust critically debate a currenttheme and be supportedwith company examples. The assignment is intended to give you an opportunity to show that you are capable of applying your knowledge of managing innovation and technology transfer, not only in describing the issue faced by the commercialsector, but also in explaining it and justifying your proposed actions forimprovement.