BYD Energy - Strategic Marketing Evaluation

Knowledge

Knowledge

The following learning outcomes will be tested in this assessment:

1 Critical understanding of advanced marketing strategy and its significance in variety of contexts (global and local)

2 Assessment of the drivers affecting choice and implementation of marketing strategy

3 Evaluation and application of appropriate theories and models underpinning the strategic marketing process in an organisation

4 Evaluation of strategic options and planning of effective strategic marketing programmes for survivaland sustenance of different organisations (public sector and private sector)

5 The ability to develop appropriate research and analytical skills

6 Creative, innovative, critical thinking and effective communication of complex ideas

Assessment

BYD Energy - Strategic Marketing Evaluation

BYD (Build Your Dreams) Energy is a high-tech company devoted to technological innovation for a better life. They aim at building efficient, safe and stable storage solutions for renewable energy. From energy generation and storage to its application, BYD energy is dedicated to providing zero- emission energy solutions. Their energy slogan is ‘New Energy Give us new future’. Their products include, battery-box low and high voltage for residential and commercial purposes, large scale battery projects in many countries.

The brand mission is the provision of non-toxic energy with zero emission and zero pollution. Their core values are excellence, pragmatism, passion and innovation.

Task

Analysis of strategic marketing context and critical evaluation of challenges to successful Strategic Marketing By building on your understanding of strategic marketing theory and undertaking secondary research into the company, market and sector, you are required to analyse BYD’s Energy’s marketing strategy, evaluate its success and examine its strategic marketing options, planning & challenges in the future.

To underpin your analysis of the company’s strategic marketing you must PPLY selected elements of theory covered in this module - note you must determine which are critically important to the company’s success and focus on these.

The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level arefully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the category as cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse. The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification.

There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied. At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

The work examined provides insufficient evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence provided shows that some of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in some of the indicators.

The work examined is unacceptable and provides little evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence shows that few of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in several of the indicators.

The work examined is unacceptable and provides almost no evidence of the knowledge, understanding and skills appropriate to the Level of the qualification. The evidence fails to show that any of the learning outcomes and responsibilities appropriate to that Level are satisfied. The work will be weak in the majority or all of the indicators.