Marketing and Corporate Social Responsibility: Understanding Concepts and Frameworks

Assessing the Application and Impact of Marketing Concepts in Business

Develop a critical understanding of major concepts, frameworks, and methods in marketing and corporate social responsibility, and assess their application in the business environment, including brand value. Examine the role digital marketing and media play in contemporary marketing and business practice, and the social impact of these practices. Identify key issues and problems related to the lack of responsibility in the approach to corporate business operations, and the risk that unethical corporate conducts pose for our society. Thinking skills Critically evaluate marketing strategies, including digital marketing solutions - in different business contexts, and address their implications including ethical issues, and reflect on the significance of key historical events. Subject-based practical skills Make strategic marketing decisions based on facts and market research; and to commission marketing communication campaigns, including digital marketing solutions. Critically assess currently implemented corporate social responsibility solutions and recognise the links between the adoption of certain solutions and the performance of business operations.