Management Report for Morgan Motors

Learning outcomes evidenced by this assessment:

Learning outcomes evidenced by this assessment:

1. Understand the impact of current and emerging trends on organisations. Thinking skills

2. Demonstrate the ability to effectively analyse problems and issues employing a range of appropriate concepts, theories and approaches. Subject-based practical skills

5. Apply the tools and techniques of strategic and operations analysis. Skills for life and work (general skills)

8. Developing succinct business reports.

Submission procedure:

Your report should be prepared as explained in the following pages, presented as described on page 11 and uploaded to the appropriate Turnitin link. A cover page will be provided in Moodle above the Turnitin link.

Morgan Motor company manufactures high end vintage style sports cars, built largely by hand, incorporating technology where appropriate. It was a family owned company for over 100 years, that has recently been taken over by financiers who are keen to maintain the business in its current structure. Your report should be a management report of a quality that could have been produced by consultants.

• Critically evaluates the operation of the organisation and impact on stakeholders

• Critically evaluates the environment of the industry in which Morgan Motors operates.

• Identifies a range of relevant emerging issues and explores their potential impact at different points within the company’s value chain.

• Identifies areas of potential vulnerability facing Morgan Motors

• Necessary background:

o A brief overview of Morgan Motors including their vision.

• An explanation of the purpose of the report.

• An overview of the structure.

• Explanation of potentially ambiguous terms.

o Only where necessary.

This should be one continuous piece of writing with no sub headings. A review of operations

All of the resources you need for this section are included in the resources area of this assessment brief.

1. Refer briefly to the vision of Morgan Motors.

2. Using the information that you gather from the resources below briefly describe their operation and critically assess the extent to which the operation supports the delivery of their vision.

3. Evaluate the extent to which the operation satisfies at least 3 stakeholders.

The challenge: keep the description to just enough to support the analysis. The analysis should use the technical terminology and apply theories taught in your first weeks.

The purpose of the conclusion is to provide a very brief overview of the main body of your work and answer the question underlying the purpose of the report.

• Briefly re-iterate the purpose of the report.

• Summarise your key findings. It should not:

o Contain new information

o List tasks undertaken rather than summarise the key findings

1. Summarise the critical issues emanating from your PESTLE

2. Determine the strength of Porter’s 5 forces.

3. Summarise the industry environment

o Identify critical survival and success factors.

o Identify how the industry’s environment is likely to change in the future given the influence of the megatrends you identified

The most frequent error made in this stage is to assess the organisation’s environment, not that of the industry

1. identify the resources of the organisation.

2. Identify capabilities of the organisation

3. Evaluate resources and capabilities (VRIN).

4. Compare resources and capabilities with the industry success factors developed above

5. Evaluate business sustainability.

The purpose of this assessment is to demonstrate your ability to use the tools and techniques taught on the module. There should be no need to conduct further research.