Analyzing a Multinational's Strategy in Opening Subsidiary Abroad.

BMG872 Global Strategy Development and Implementation

Task:

For this piece of coursework you are required to research a multinational company (of your choice). You are required to analyse the strategic activities and decisions of a multinational company of your choice to establish a subsidiary in an international location. Please note that the MNC must not have a presence established in your target international location and you will be required to demonstrate this as part of your report.

Your assignment should highlight, analyse and critically evaluate the following:

Reasons for parent company’s international expansion; (including an evaluation of the company’s historical performance, products/service range, share of the market and competitive position within the industry);

Possible strategic choices available to the parent company;

Reasons for choice of location for the subsidiary;

Strategic methods of entry and the possible consequences;

The potential organisational and managerial problems for the subsidiary operating in the new international environment; and

You should provide strategic advice for the subsidiary to overcome the problems highlighted in v.

The paper should be based on a thorough research of various types of data such as library sources, company documentation, web-based material, personal experience in a company and personal interviews if applicable. Appropriate academic theories and models should be employed wherever relevant.

Presentation of Assignment

The assignment must be submitted online on or before 5/12/2021 @ 23.59.

Please note:

Late submissions will not be accepted after this date unless supported by extenuating evidence as required by Ulster University policy. Please refer to programme handbook.
The assignments will be marked in accordance with the University’s Plagiarism policy. Please refer to programme handbook.
The document should be approximately 3,000 words long and it should be referenced using the Harvard system of referencing and page-numbered.
Sources should be from recognised and reliable academic, industry, business and government sources.

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