Marketing Project Plan Proposal for Occasion Ltd Smart Watch Launch

Assignment Brief Academic Year 202 2/23 Module code Project FY002 Module leader: Tajbir Ahmed and title: Assignment Presentation (500 words) Board Report (1000 words) Assessment 100% No. and type: weighting: Monday 14 th of Nove mber 23:59 Submission Target feedback 3 weeks from the date of final time and date: time and date: Submission Assignment task Occasion Ltd. has produced a new smart watch called Life Time . The company now wants to create a marketing plan to launch their lifetime product. Occasion Ltd. has allocated three months to market Life Time . You have been hired as a marketing consultant by Life Time to propose a marketing project plan to launch Life Time. You are required: (1) To create the marketing project proposal for Life Time. The project proposal should include the resources required, likely risks and mitigation, and budget needed to carry out the marketing plan. (2) To create a PowerPoint presentation that you would present to the management to get their approval to proceed with implementing the marketing plan. This assignment has been designed to provide you with an opportuni ty to demonstrate your achievement of the following module learning outcomes: LO 1 Present and agree to a project proposal with the client LO 2 Use appropriate tools to collect, select and use information from a range of sources LO 3 Evaluate the data relevant to the proposal LO 4 Communicate the outcomes and recommendations Task requirements Overview: The management of Occasion Ltd. has decided to enter the smart watch market. It has invested over £4 million in research and development , hiring software engineers and timepiece inventors. They are aware of the highly competitive market that they hav e planned to enter , and n ow they recognise the need for expert marketeers to help them penetrate the market. As a consultant marketee r, your role is to propose a marketing plan that will last twelve weeks and a budget of £100,000. The project proposal should s tate the specific marketing goals you aim to achieve – such as capturing three percent of the market share or generating revenue of £7 million in the first quarter. The project proposal needs to highlight the benefits, risk factors, and budget so t hat the management can consider the viability of the marketing plan. Remember, you are a marketing consultant hired to write a marketing project proposal to convince the management to decide to go ahead with the marketing project. Assignment Brief Academic Year 20 22 /23 DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO? 1. Prepare an annotated PowerPoint presentation (8 -10 slides maximum) to present to the management of Occasion Ltd. The slides should detail the marketing project proposal and rationale - carry out relevant research e.g., background information on the smart watch marke t size, competitors etc, potential customers and the likelihood of success) (LO1) [500 words] a. The presentation slides should be attached to the report as an appendix. Include speaker notes at the bottom of each slide to explain the key points on the slide (Max 500 words). YOU ARE NOT REQUIRED TO DO A LIVE PRESENTATION. Keep the slides succinct and use bullet points where necessary to be brief. The presentations slides should be enclosed followed by the report in the appendix . 2. Prepare a client report that covers the following: (LO2, LO3 & LO4) [1,000 words] a. The Project Plan (discuss the marketing plan for the LifeTime smart watch using a GANTT cha rt) (150 words). b. Project Scope (discuss the marketing plan and launch cost, and marketing channels) (300 words) c. Project Risk (what potential risks could impact the launch of the new product LifeTime, e.g., cost overruns, delays in specific tasks, marketing channels, competition from other smart watches like LifeTime) (300 words) d. Project Success (how will you measure the LifeTime product’s marketing success?) (250 words ) The report should be written in a formal business report format, consisting of a title page, a table of contents, the main body of the work using appropriate headings covering the ab ove four points, and a reference list compliant with UoS Harvard referencing. See attached grid for assessment criteria. Referencing and research requirements Please reference your work according to the Harvard style; you can access guidance on this here: https://libguides.uos.ac.uk/academic/referencing/Harvard Assignment Brief Academic Year 202 2-23 Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the f ormat of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions. This assignment will be marked according to the grading descriptors for Level 3 Submission details This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time). • Please ensure that your work has been saved in an appropriate file format (Microsoft Word, Excel or PowerPoint, are the most widely used; Google Docs is also accepted). Your file must also contain at least 20 words of text, consist of fewer than 400 pages and be less than 40MB in size. • You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version. • Once you have submitted your wo rk, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e -mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the University website: https://www.uos.ac.uk/sites/default/files/Academ ic-Misconduct -Policy.pdf . In submitting your assignment, you are acknowledging that you have read and understood these regulations Submission date and time This assignment should be submitted before 23:59 UK time on Monday 14 th of Nove mber 2022. You should submit all work for summative assessments by the above deadline. Work submitted up to three working days after the deadline will be accepted and marked, but the mark will be capped at the pass mark (40%) unless there is a valid reason for the late s ubmission (i.e. having been granted an extension to the deadline or a deferral under the terms of the Extenuating Circumstances Policy). Assignment Brief Academic Year 2020 -21 Work submitted more than three working days after the deadline without a valid reason will not be accepted and will be recorded as 0% RN (refer, no work submitted). For more information please refer to: http://studenthandbook.uos.ac.uk/index.php/student -guides/assessment -the - basics -undergraduate Feedback and marks for this assignment will be available in three weeks from the dead line. Marking Criteria below. Level 3 (Foundation Year) Provision at Level 3 (often forming part of a Foundation Year course) is designed to prepare students for higher education. At the end of Level 3, students will be expected to demonstrate the acquisition of foundation level skills, knowledge and understanding necessary to embark on a higher education programme of study at Level 4. In accordance with the national Qualifications and Credit Framework (QCF), this includes the ability to identify an d use relevant understanding, methods and skills to complete tasks and address problems that, while well defined, have a measure of complexity. It includes taking responsibility for initiating and completing tasks and procedures as well as exercising auton omy and judgement within limited parameters. It also reflects awareness of different perspectives or approaches within an area of study or work. Introductory knowledge and understanding of the basic underlying concepts and principles of the subject(s) (20% There is an understanding of the Project, and the contents were organised and easy to follow. Knowledge is clearly expressed and well -articulated Cognitive and intellectual skills (20%) Application of theory to practice (20%) Reading and referencing (20%) Presentation, style and structure (20%) Work that significantly exceeds the specified word limit may be penalized Pass mark, demonstrating achievement of all associated learning outcomes 70% -100% Work shows high quality and detailed understanding of the basic underlying concepts and principles of project and project management. Excellent presentation, interpretation and evaluation of the concepts. Coherent and balanced development of judgements and there is a strong . Excellent Application of theory to practice. Links between them two is highly appropriate, developed and articulated Critical engagement with a wide ran ge of relevant reading including research informed literature and accurate application of referencing. Work is a high effectively presented and the structure is coherent and clearly expressed. 60% – 69% Solid quality work showing competent and consistent understanding of the underlying concepts and principles of Project. Good presentation, interpretation, evaluation of the concepts. Judgement are logically and coherently developed showing awareness of other stances. Theory to practice is very go od applied and linked appropriately Wide range of relevant reading have been used. Sound application of referencing, with no inaccuracies or inconsistencies. Competent presentation of work in terms of structure and clarity of expression. Level 3 Introductory knowledge Cognitive and intellectual skills Application of theory to practice (20%) Reading and referencing Presentation, style and structure Pass mark 50% – 59% Adequate understanding of the basic underlying concepts and principles of the Business environment is shown, but lacking depth and breadth. Presentation, interpretation and evaluation of concepts are adequate. Largely logical and coherent development of judgements is facilitated. There is an emerging awareness of o ther stances. Application of theory to practice is consistent and accurate, appropriate links between the two is made. Engagement with an appropriate range of reading beyond essential texts. Referencing may show minor inaccuracies or inconsistencies. Work is structured in a largely coherent manner and is for the most part clearly expressed. 40% – 49% Work shows limited understanding of the basic underlying concepts of business Environment. Narrow or misguided selection of material, with elements missing or inaccurate . A limited use of concepts or evidence to support emerging judgements or arguments, although not always logical or coherent and with inaccuracies Relevant theoretical knowledge and understanding applied in practice, but not always making logical links between the two is made. Evidence of reading, largely confined to essential texts, but mainly reliant on taught elements. Referencing show inaccuraci es and inconsistencies. Ordered presentation in which relevant ideas and concepts are reasonably expressed. Marginal fail 35% – 39% Weak work showing limited, fragmentary understanding of the basic underlying concepts and principles of the Business Environment. Work characterised by Largely descriptive work, with limited effort made to use concepts or evidence to develop judgements or arguments. Information accepted uncritically, with unsubstantiated opinions evident Limited understanding of the application of theory to practice, often appropriate links between the two are not made Poor engagement with essential texts and no evidence of wider reading. Heavily reliant on taught elements. Inconsistent and weak use of referencing. Work is loosely, and at times incoherently, structured, with information and ideas often poorly expressed. inaccuracies, irrelevant material and absence of appropriate information. Fail 20% – 34% Unsatisfactory work showing weak and flawed understanding of the basic underlying concepts and principles of the subject(s), for example through serious inaccuracies, inclusion of a significant amount of irrelevant material and/or absence of appropriate information Descriptive work with no effort made to use concepts or evidence to develop judgements or arguments. Views expressed are often illogical, invalid or irrelevant. Minimal or no use of evidence to back up views. Weak application of theory to practice, with on ly occasional evidence of appropriate links between the two. Limited evidence of reading and reliance on inappropriate sources. Limited engagement with taught elements. Very poor use of referencing Work is poorly presented in a disjointed and incoherent ma nner. Information and ideas are very poorly expressed, with weak English and/or inappropriate style < 20% Highly unsatisfactory work showing major gaps in understanding of the basic underlying concepts and principles of the Business Environment. Inclusion of largely irrelevant material, absence of appropriate information and significant inaccuracies Work is largely irrelevant and inaccurate, characterised by descriptive text and unsubstantiated generalisations. Complete lack of eviden ce to back up views. Very weak theoretical knowledge and understanding, with no evidence of appropriate application in practice. No evidence of reading or engagement with taught elements. Absent or incoherent referencing. Work is extremely disorganised, with much of the content confusingly expressed. Very poor English and/or very inappropriate style.