Performing SWOT and PESTEL Analysis
Businesses employ number of strategies to gain competitive advantage over their competitors. Many times the outcome is influenced by the strategies of their competitors, changes in the business environment and ability of the leadership influences the businesses’ strategy and response. There is also increasing importance of CSR is also influencing business like never seen before. Assessment Task Description For this assignment.
1. Perform a SWOT and PESTEL analysis for chosen business.
2. From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors has influenced the Opportunities and Threats business. Critically comment on how the business is addressing their Strengths to negate Threats and Weakness affecting their Opportunities.
3. Recommend a suitable leadership style from Daniel Goleman’s (2000) leadership styles that according to you will help them meet their business objectives. Justify your choice using appropriate literature and examples.
4. Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research. 5. The second part of the assignment will involve writing a reflection report on your experience in writing this report. In this you will reflect on the knowledge you gained from your research and how it benefitted in applying the theories to the practical framework of you assignment. This assessment addresses
LO1: Understand the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment
LO2: Identify the need for individuals and organisations to manage responsibly and sustainably and behave ethically in relation to social, cultural, economic and environmental issues
LO3: Discuss leadership, management and development of people
LO4: Discuss the development of appropriate policies and strategies within a changing environment to meet stakeholder interests
LO5: Discuss the design and development of organisations.