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Business Data Analysis Module - Learning Outcomes and Assessment Criteria

The aims of the module are to help students make sense of numbers and to provide a solid foundation in the research and analytical skills that managers require in order to arrive at meaningful conclusions and make informed decisions.

The module will enable the students to apply various statistical methods to analyse business data which is becoming an increasingly important skill in the business world. Although numerical in nature, the emphasis will be upon practical examples rather than derivation of complicated formulas and manipulation of equations.

This module will be run in either IT rooms and/or classrooms using various learning and teaching strategies, such as reflective learning, cooperative learning, inquiry-based instruction, differentiation, technology-based teaching, group discussions, peer assessment and so on.

LO1 Understand procedures involved in conducting sample surveys.

LO2 Collect and interpret data from published sources.

LO3 Communicate findings using appropriate business formats.

LO4 Understand and apply descriptive statistical measures to business situations.

LO5 Understand and apply statistical inference techniques in business situations.

LO6 Understand and apply measures of association in business situations. 

It is important to focus the following before, during and after the lockdown...

  1. Business impact during the lockdown in the UK
  2. Online price changes for high-demand products in the UK 
  3. Self-employment trend during the lockdown in the UK 
  4. Homeworking in the UK labour market 
  5. The growth of Netflix subscription in the UK 
  6. Rise of online shopping in the UK 
  7. Changes in numbers of students in higher education sector in the UK 
  8. Trend of tourism figures for different EU countries 
  9. Comparing computer and internet use in different EU countries 
  10. Trends in adult smoking habits in the UK
  11. Trends in the volume of alcohol consumption in the UK

You are required to research a topic using an internet source such as the website of the Office for National Statistics. The list of topics will be published on BB and choices must be agreed with the module tutor and will be posted on the blackboard. 

Subject Knowledge (15%)

  • Discuss the rationale of choosing the topic
  • Justify the sampling method(s) of the chosen topic

Data Interpretation (25%)

Obtain raw data from at least one of the following:

  • Eurostats (2020). eurostat- Your key to European Statistics. [online] Available at [Accessed 12 August 2020]
  • Office for National Statistics (2020). Home - Office for National Statistics. [online] Available at [Accessed 12 August 2020]
  • UK Data Service (2020). UK Data Service. [online] Available at [Accessed 12 August 2020]

Present evidence of using credible secondary sources (Harvard Referencing with citations)

  • Interpret (rather than just explained) the obtained information (visual representations, such as chart(s), can be used)

Information Analysis (40%)

  • Analyse the findings using descriptive statistical measures (e.g. Measures of tendency and dispersion)
  • Determine associations using statistical inference techniques (e.g. Correlation and Regressions)
  • Apply the analysis on the chosen topic for a business audience whom is non-technical.

Presentation (20%)

  • Communicate findings effectively and succinctly that can be understood by a non- technical audience
  • Display the presentation professionally Comment on the findings specifically
  • Please also refer to “How to Make Poster In Power Point” (if you need it)

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