Marketing Processes, Research, and Mix: Creating Blog Posts as a Communication Strategy for Your Pro

Task 1A

Understand the processes and stages of marketing including the role of the marketing environment, marketing research and the marketing mix.

Write a series of blog posts that form part of the communications campaign for their chosen project.

Task 1A

As a GROUP you are required to use blogs as part of the communication activities for your chosen project. A series of blog posts (between 6 and 10, 2500 – 3000 words in total) should be created to communicate with your target audience. The specific aim should be focused on creating and increasing awareness of your project as well as stimulating a dialogue between your team and your audience.

When developing your blog posts you should give consideration to key elements of marketing theory in relation to the way in which you plan, develop and execute your communications. This will be needed to write your supporting paper. You can be as creative as you want in relation to the blog posts but please remember these are public. You should also develop mechanisms for engaging with your audience through encouraging them to ask questions and leave comments.

Please note blog posts are required to be posted on a blogging site as specified by the module lecturer. Each member of your group must submit at least 2 blog posts, you will need to include your name on each of the posts on your final submission. A final copy of all posts will then be required to be uploaded on Turnitin in a word document by thesubmission deadline.

· Referencing: In the main body of your submission you must give credit to authors on whose research your work is based. Append  to your submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition,

Task 1B

You are also required to submit a GROUP supporting paper (1200 words maximum) explaining how you planned and developed your blog posts and how they support the overall marketing campaign. Please note you should use appropriate academic theory to support the decisions made.

The group leader is required to submit the paper (approximately 300 words per group member) in a Microsoft Word document through Moodle on behalf of group members.All group members must take an equal part in preparation of supporting paper. Students will  be assessed individually on their specific contribution to the group work presented.

Your work must contain evidence of logical, analytical thinking, evaluation and synthesis. For example, to examine and break information down into parts, make inferences, compile, compareand contrast information. This means not just describing What!, but also justifying: Why? How? When? Who? Where? At all times, you must  provide justification for your arguments and judgements. Evidence that you have reflected upon the ideas of others within the subject area is crucial to you providing a reasoned and informed debate within your work.

Furthermore, you should provide evidence that you are able to make sound judgements andconvincing arguments using data and concepts. Sound, valid conclusions are necessary and must be derived from the content of your work. There should be no new information presented within your conclusion. Where relevant, alternative solutions and recommendations may be proposed.

1. Research-informed Literature

Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.

2. Knowledge and Understanding of Subject Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.

3. Analysis evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence

4. Practical Application and Deployment Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.

5. Skills for Professional Practice Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.