Question: Learning Outcomes Assessed: LO3: Demonstrate ability to use one of a range of digital marketing tools effectively LO4: Reflect on the importance and application of digital marketing tools Assessment Brief: You are required to build a practical skills portfolio, demonstrating a small integrated marketing communications campaign to promote a product or service, as agreed with your tutor. A template document is available on Moodle. Y...
You are asked to write an individual essay based on your own individual research about a topic relating to one or more of the targets identified in the UN Sustainable Development Goals (SDGs). If your topic does not relate to specific targets of the SDGs, you may be penalized up to 25% of the full assessment grade for this essay: Develop a research question or argument, support your argument with research, and provide a conclusion. (Hint: use you...
Task: After working as a financial accountant for several years, you decide to apply for a position you learned about during a virtual career fair offered by UMGC’s Career Services. The most prestigious accounting firm in the District of Columbia, Levin, Lombard, & Wolod, LLC, were looking to hire several accountants and preferred UMGC graduates given the reputation of its graduate accounting programs. Shortly after the virtual fair, y...
Task: Slide 1: good evening, I am Clementia and these are my groupmates. Today we will be discussing about ‘Rethinking Organisational Strategy – Wall of Sound’ by author Ajay M. Pangarkar. Slide 2: The agenda for today’s presentation on this case study would be overview & introduction presented by myself, outline + problems faced by meta, analysis of major areas by junwei, thoughts as a strategic accountant...
BUS 100 TL9 Final Project - Written Paper and PowerPoint Presentation The purpose of the Final Project is to demonstrate an understanding of the concepts contained in this course. Please read the information contained below carefully. Be sure to provide complete responses to receive maximum credit. Use and include information from the weekly course content and outside sources to support the information contained in the project. All sources should...
This assignment is the continuation of assessment 1 which is attached. Assessment 1 was on Shangri-La Hotel in Sydney. Based on the findings of assessment 1 we need to write buyers persona, SMART objectives and digitial strategy with 3 digital and 1 traditional/ offline. every jujstification needs an example. Buyer persona Profile is perceptive and insightful, and directly relates to plan. Uses insights beyond demographics. Map exactly matc...
Question: There are elements to this assignment which are all detailed in the assignment task below. There will be opportunities within the module to get feedback on each element, before you need to submit them. Please check the module scheme which will detail when each task needs to be done, so that feedback can be given. This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following mod...
1. Organizational overview a. Name of organization b. Mission statement, organization’s basic values and philosophy c. Geographic location 2. SWOTT analysis a. Strengths (internal) b. Weaknesses (internal) c. Opportunities (external) d. Threats (external) e. Trends (external) 3. Marketing research Co...
Question: Task Develop a Project Charter, using the provided Project Management Plan template, based on Cosmo, Inc., a leading company in the development and distribution of wearable technology products, or your own selected business. Scenerio For this assessment, choose either Option A or Option B. You do not need to do both. Your instructor will grade both options using the same scoring guide. Option A: Based on the analysis completed by...
Question: This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following: Analyse the effectiveness of the marketing mix for any given company or brand. Demonstrate knowledge of STP marketing planning process Task requirements You need to carry out in-depth research into the brand’s target market (who they are, their likes/dislikes, their levels of personal disposable income etc....
Task: The Assignment: Most of our cases will involve some form of role-playing. In other words, they won't be student-to-teacher case write-ups. In this case I am also playing a role. I am Chairman of ABC-VC, a venture capital firm that has invested in WesternGraphics (Western), a small San Jose software firm who develops and sells computer games. I am concerned about the propriety of the proposed accounting treat described below. My thinking i...
Questions: 1 HRM practices need to be aligned to the organization’s strategy. If the organization has made the strategic decision to be project oriented, what does this suggest for the career structure for project managers mentioned above? 2 The service dominant logic of marketing suggests that organizations should work with clients to deliver value for both the client and the host organization. What implications does that have for:1. Sta...
Task Assessment Objective The objective of the coursework or assignment is to assist student to apply the knowledge from the subject (MGT 6233 Managing in the International Economy). It is an opportunity for the student to use the key concepts of managing international economy to a real challenging world. The assessment requires students to address the following issues: Based on the list of companies provided (refer to Appendix C) that oper...
Answers: Introduction The study discusses Human growth and development as well as the significance of understanding Grief and Grieving, death and dying. Grief is perceived as a natural response to something very vital and someone's loss. The loss cause sadness and also may cause individuals to think slightly else besides the damage. The terms heartache and sorrow are frequently utilized to illustrate the emotions of grief. Grieving is p...
Task Question 1 A transaction can decrease two accounts. True False Question 2 During the closing process, expenses are reset to zero with a credit. True False Question 3 The accrual basis of accounting generally does not provide a more complete picture of economic reality than the cash basis of accounting. True False Question 4 United Airlines spends $100 million in cash to obtain g...
Task: You are required to develop a digital business consultancy report for an organisation. The consultancy report should focus on analysing and providing insights into the organisation’s Website and Customer Relationship management (CRM) strategies online. Firstly, you are to select a company which is present online, or a list of companies will be given you by the tutor, from which you can select a company. Secondly, using the asses...
Expectations You are expected to complete this assignment individually. Respect for academic integrity is crucial to your success. Make sure you understand what constitutes acts of academic dishonesty in the page: What is Academic Dishonesty? Part A: Growth of Online Sales Instructions Read Case Study – Part A below. Watch the video explaining the forecasting calculationswhile looking at the spreadsheet Tab A to: review the demand of labour...
Question: Identify and explain how household, business, and government behaviour determine aggregate demand and supply in an economy. Recognise the key factors which contribute to, and detract from long-term economic growth, including market failure and government policy. Illustrate the operation of open and closed economies, and the processes of balance of payments and exchange rate adjustment. Use these principles in an arr...
Task: For this assessment you have to choose one the following scenarios: Scenario 1 – Your own Project and Company You can select a company and a project you are working on or you have worked on in the past. If you choose this scenario your report should start with a short description of the company and project Scenario 2 - The Hilti Group implements the new cloud-based software Salesforce In 2018 the Hilti Group (i.e., a mult...
Question: Large Pharmaceutical Company Case Study Susan Taylor’s new job was not turning out as happily as she had hoped after her successful interview nine months earlier. Her previous position was as a production controller in a large pharmaceutical company where she had responsibility for some forty-production staff and three supervisors, all women. Everything then had worked smoothly — staff knew what they had to do, rarely q...
Question: Introduction In terms of the products, Trivago offers a search platform to its customers for hotels, allowing customers to compare prices. Trivago makes its money by charging these brands a ‘cost-per-click’ model (Bhasin 2019). Additional features on its websites includes their app, trivago hotel manager, hotel manager pro and rate connect (a business to business feature). This allows hotiliers to market their facilities...
Questions: Seven years ago (in 2013), having graduated with a degree in Business from UTSC, you and two of your classmates started a small web-design and e-commerce consulting business. You named the business “Toromark Digital Marketing” Using a combination of your &nb...
Question: Market Plan Business You are required to undertake a 2,000-word Market Plan Business Report, using the same organisation and proposed market/s which you used for the Infographic Poster. Please submit your business report electronically to the relevantly labelled submission folder on the module Blackboard site. Deadlines will be communicated via Blackboard announcement. Section 1 (40% of the Market Plan Business Report marks): Crit...
Case Study Introduction In this course, you will complete four assessments based on the Atha Corporation case study. Based on the scenario provided in the Atha Corporation materials, you will simulate an organization-wide strategy of goal setting and achievement by creating alignment between daily activities, department objectives, and organizational goals. As a manager of the fictional Atha Corporation, you will examine two functional areas wit...
Overview In the highly competitive automotive market, it is critical to keep up with current technology to stay in or get ahead in the marketplace. To remain competitive, companies must innovate and integrate new technologies within their product lines and services. Scenario You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the co...