Read the following case carefully and answer the questions based on your analysis of the case and what you studied during the course. George Fisher Works to Turnaround Kodak George Fisher is the first outsider ever to become CEO of Rochester-based Eastman Kodak Co. Fisher was recruited in 1993 from Motorola, where he was CEO, to take the helm of the troubled photography giant. Kodak has been suffering from declining earning, slow growth, heavy de...
Question: LO1: Critically appraise the nature, importance and challenges of integrated digital marketing strategies. LO2: Propose and evaluate an effective integrated digital marketing strategy with associated objectives. LO3: Evaluate core digital skills, theories, concepts and models and apply digital production skills. You will create a digital marketing portfolio for Dark Woods Coffee. This is an individual piece of work and is wo...
The Assignment For this assignment, you will craft a website that presents three major stakeholder positions within your issue. You will also compose an “About” page for your webpage and a “Required Reading” list that focuses exclusively on peer-reviewed, scholarly sources. Purpose The Digital Forum assignment asks you to continue to explore, research, and write about the issue you’ve engaged throughou...
Question: Work presented in an assessment must be your own. Plagiarism is where a student copies work from another source, published or unpublished (including the work of another student) and fail to acknowledge the influence of another’s work or to attribute quotes to the author. Plagiarism is an academic offence, and the penalty can be serious. The University’s policies relating to Plagiarism can be found in the regulations at To detect ...
This assignment is the continuation of assessment 1 which is attached. Assessment 1 was on Shangri-La Hotel in Sydney. Based on the findings of assessment 1 we need to write buyers persona, SMART objectives and digitial strategy with 3 digital and 1 traditional/ offline. every jujstification needs an example. Buyer persona Profile is perceptive and insightful, and directly relates to plan. Uses insights beyond demographics. Map exactly matc...
Task : Outline and Requirements Based on a professional simulation, students will prepare a digital story under the form of a leaflet including texts and visuals of the student’s choice. Students will be able to choose one simulation among two suggested by the lecturer. Submissions should be uploaded on Moodle at the relevant link in PDF format by 11 March, 10:30 AM. A list of references used should also be attached to the work, including...
Answer: Introduction: Global Mindset indulges in specific abilities, skills, sound knowledge that has been defined through scientific research. The purpose of this paper is to discuss the interlink-age between the global mindset and intellectual capital and how psychological capital can be included in the global mindset. The specific qualities of individuals for the role of Global Mindset permit the leaders in influencing organizations and le...
Action 3.5 Assessment - Multimedia project - For Submission! Task 1 Choose one of the following options to complete. Plot and create a digital timeline to show the development of one or more of the themes in your text. Create a digital newspaper version of your text. Create a digital poster or infographic based on your own research on a topic of interest that was significant in your text. Create a comic book version of a chapter or scene. Create ...
Question: This assessment is designed to assess the following Module Learning Outcomes: MLO 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing. MLO 2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing. MLO 3: Analyse and assess digital marketing strategies through deployment of relev...
Question: Learning outcomes being assessed: LO1: Demonstrate an understanding of and conduct the main stages of a digital forensics' investigation. LO2: Apply good forensics processes in the preservation of evidence and auditing of actions taken. LO3: Collect and interpret evidence from a range of different sources. LO4: Critically evaluate recent developments in digital forensics. LO5: Apply a wide range of transferable skills and attrib...
Task This assessment is designed to assess the following Module Learning Outcomes: 1: Have developed a critical understanding of marketing metrics, evaluation, and analytics, particularly in the context of digital marketing.2: Develop appropriate analytical and critical evaluation skills to support organisational decision making for marketing.3: Analyse and assess digital marketing strategies through deployment of relevant web/mobile analytical...
Question: Module learning outcomes: 1. Knowledge outcome – You will be able to develop understandings of digital marketing in a range of contexts and its value in creating competitive advantage for organisations. 2. Intellectual /transferable skills outcome – You will be able to present the findings of a digital media investigation you have identified in a professional manner through a variety of media in an acceptable format Yo...
Instructions on Assessment: Infographic and self-reflective essay (100%) (Individual submission; Using the template provided) 1. Students are required to produce an infographic which applies a concept presented in the lectures or seminars to a real organisation. The infographic will be accompanied by a full reference list and should provide insights on the following 3 areas: • Opportunities and challenges that the chosen organisation f...
Task Main Objective of the Assessment Important Notice: You should note that this assignment is learning-outcome based. This means that in order to pass this assignment you should demonstrate the accomplishment of all 3 learning outcomes for this module in the essay. The reflective essay aims to test the accomplishment of the learning outcomes at an individual level. Learning outcome 1: 1. Describe and discuss the state-of-the-art in digit...
This assignment allows you to build your knowledge and critical evaluation of computer forensics investigations. To pass the coursework you must demonstrate your understanding of the practice of digital investigations as they are conducted in an organisation. This is achieved through the investigation of computer-based evidence using tools and techniques that you have been introduced to during the module delivery. You are allowed to make use of...
Tasks: Innovation in ConstructionAssessment 1 contributes towards 30% of your grade for this paper BackgroundYou have decided to develop and market a new innovative solution for the NZ construction industry and you need to convince a panel of experts in construction to fund your idea. The briefPrepare a report that describes and promotes your innovative construction solution to convince the panel members that it worth investing in yo...
Question: Case Study: The Three Ds Strategy of McDonald’s During the Pandemic McDonald’s in November 2020 announced a new growth strategy that’s designed for the fast-food giant to capitalize on a consumer landscape radically altered by COVID-19. In an exclusive interview in November 2020. McDonald’s CEO Chris Kempczinski told Fortune: “We think we have an opportunity to get aggressive, and that’s what we’re trying to do: we ...
Questions: Assignment SubmissionStudents are required to submit their coursework through JIRA. Only assessments submitted through JIRA will be marked. Any other submission including submission to your study centre in hard copy will be treated as a non-submission.If your centre supports Turnitin©, a copy of your Turnitin© originality report must be submitted in conjunction with your assignment. AssessmentYour work will be ass...
Question: Development of the Era of Technology Introduction Along with the development of the era of technology 4.0, the role of digital marketing is essential and undeniable. Digital marketing is an effective alternative for traditional marketing to help businesses increase sales and expand market share. This paper will develop a realistic Digital Marketing Communications (DMC) plan for Boost Juice company – a very famous juice b...
Question : Overview In Milestone One, you analyzed the brand implications of reopening the park, and you have delivered the analysis report in the form of a presentation. In your role as regional marketing director of one of the theme parks in the southeastern United States, you have been tasked by your CMO with designing a marketing plan to address the marketing and branding needs of reopening the park. You will create a customizable strateg...
Questions: To Prepare An Individual Written Report To Extend The Theory Covered In The Lectures And To Apply Strategic Thinking In a Real Manufacturing Business Environment. The Report Needs To Address The Following Terms Of References. Identify Two Competitive Rivals (Boeing And Airbus) Within An Engineering Related Business Environment. First, Define The Corporate Objectives And Strategies Of Your Identified Companies. Compare And An...
Question: The coursework for the Ethics and Governance module is an individual analysis and critical reflection on the use of AI algorithms in hiring decisions made by organisations. AI applications are the subject of considerable debate, in which one group says that ‘AI will help to create a more ethical world by bringing objectivity and fairness, and the other accuses AI of committing ethical violations such as racism, sexism, and harm...
There is one major individual written assignment - A case analysis of Garmin 2019 Clear and Accurate Key Problem(s) Statement External Analysis: Effective use of applicable analytical tools (PESTEL, 5 forces of competition, Industry Characteristics, Strategic Group, etc.) Drawing relevant conclusions and insight from the analysis and applying them to improved strategy formulation or other recommendations for the company’s...
Question: Economic crisis In 2008, the world economy crashed and so did the “Big Three” US car manufacturers. General Motors (GM) filed for bankruptcy, Ford Corporation reported a $12.7 Billion loss, and later in 2009 Chrysler went into bankruptcy protection. However, their Japanese counterpart, Toyota Motor Company, sustained its leadership in the car industry. Toyota Motor Company considered “this headwind as a valuable op...
Task: Group Assignment Assume your group has been tapped by the Ministry of Finance to evaluate Etimad’s business model, assess it impact on both the public and private sectors, particularly the financial industry ecosystem, and develop its strategic plan and alliances for the next five years. Question 1 Given the focus of Vision 2030 on e-government and the national strategy for digital transformation, assess the Ministry of Finance’s ...